Ducati XDiavel style and design rewarded with the “Red Dot Award 2016: Best of the Best”

Winners of the #reddotaward 2016 announced. Prize-giving ceremony to be held on 4 July at the Aalto Theatre in Essen, Germany
After obtaining the award in 2013 with the 1199 Panigale, confirmation of #ducati #design excellence comes thanks to the new #xdiavel S
The original #ducati cruiser sets new standards in style, technology and design

Borgo Panigale, Bologna (Italy), 4 April 2016 - The #xdiavel S, the innovative #ducati cruiser, has won the “Red Dot Award: Best of the Best” in the “Product Design” category, one of the most prestigious #design awards on the planet. Every year, the Red Dot #design Award is given to the most original, deserving examples of #design and innovation. A highly qualified jury, consisting of 40 internationally renowned experts, assessed over 5,000 products before assigning the coveted prize to the #xdiavel S, rewarding the new #ducati cruiser with the title “Best of the Best”. This award shows how a #ducati motorcycle can be a style, innovation and performance icon - all in one. The new #xdiavel was a challenge for both #ducati and its Style Center, entrusted with the task of evolving #ducati DNA in the direction of the cruiser world. “Long, low-slung, muscular, with contemporary lines and sophisticated componentry. Above all sexy.” Commented Andrea Ferraresi, #ducati Style Center Manager. “On one hand the motorcycle’s #design was inspired by the cruiser world, on the other hand #ducati DNA. It drives the cruiser concept headlong into a modern context: a real “Technocruiser” with futuristic styling and state-of-the-art technology. Extreme in its proportions, the #xdiavel was deliberately #design “element by element”. If you observe each one individually, it is as if the frame, the fuel tank, the headlamp, the tailpiece and the silencer live a life of their own, yet at the same time they go to make up a perfectly balanced, harmonious whole. A prize such as the #reddotaward rewards Ducati’s creativity and innovation as much as it repays our tenacity in facing new challenges and venturing along new roads.” On 4 July, the Aalto Theatre in Essen, Germany, will host the #reddotaward Gala; this will be attended by 1200 invitees, made up of leading international #design exponents. The prize-giving ceremony will be the culmination of this recognition of Ducati's creativity and style and, of course, its latest creation - the original and striking #xdiavel S.

- Photogallery (3)

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1-01_XDIAVEL S

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- Documents (1)

Press release

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