Cookie Consent by Free Privacy Policy website “Honourable Mention” for the Ducati Monster 1200 S at the XXIV ADI Compasso d'Oro design award
june 20, 2016 - Ducati

“Honourable Mention” for the Ducati Monster 1200 S at the XXIV ADI Compasso d'Oro design award

“Honourable Mention” for the #ducatimonster1200s at the XXIV ADI
Compasso d'Oro #design award
Ducati attains high recognition for its unique #design of the “naked” bike par
excellence
An international jury selected the best in each category; the Ducati Monster 1200
S was the only motorcycle to obtain the Honourable Mention
Monster 1200 S to go on show at the XXIV ADI Compasso d'Oro in Milan from 14
to 22 June
Borgo Panigale, Bologna (Italy), 15 June 2016 - The Monster 1200 S takes the Honourable Mention
at the XXIV ADI Compasso D'Or o award. A prestigious acknowledgement for Ducati and, at the
same time, further confirmation of the company's commitment to perfection in every field, design
included.
This edition of the sought-after international award saw Ducati present one of the top models in its
range: the 1200 S version of the evergreen Monster. Deemed the “naked” bike par excellence since
its appearance in 1992, the Monster family has opened up an entirely new two-wheeled segment.
Blending a few, simple elements into one superb #design the Monster has become a true style icon.
“Less is more” is the core concept of this eclectic bike: essential, eye-catching and unmistakeable.
“ It's hugely satisfying to receive yet further recognition from the ADI, and only a few years after
winning the #compassodoro itself for the Panigale ”, said #andreaferraresi, Ducati #design Center
Director. “ We share this satisfaction with our colleagues in the technical department: without their
contribution it would have been impossible to achieve certain #design solutions. The satisfaction is
double because, in this case, we were redefining that motorcycling #design icon which is the
Monster ”.
The #compassodoro awards by ADI (Association for the Industrial Design) have been the oldest
and most influential recognitions of industrial #design in Europe since 1954; those of the XXIV
edition were assigned by an international jury of experts which examined 237 #design products.
The Monster 1200 S, the only motorcycle at the XXIV ADI Compasso d'Oro to obtain an Honourable
Mention, will be displayed at the show at Palazzo Isimbardi, Milan, from 14 to 22 June.

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