Cookie Consent by Free Privacy Policy website Marmomacc 2016: record-setting edition, exhibition centre sold out, exhibitors +10%
september 29, 2016 - Marmomacc

Marmomacc 2016: record-setting edition, exhibition centre sold out, exhibitors +10%

The most important international #event dedicated to natural stone, technologies, #design and professional training for the first time will welcome more than 1,650 exhibitors. Two new initiatives for professionals and designers in collaboration with Archmarathon and Architectural Record. Partnership continues with ICE-Italian Trade Agency and Confindustria Marmomacchine within the scope of initiatives involved in the special Made in Italy Promotion Plan.

More exhibitors, international status, business opportunities and new events dedicated to the culture behind stone products. The 51st edition of #marmomacc is hallmarked by growth. The world's most important trade fair in marble, granite, processing technology, #design and training fields returns to Veronafiere September 28 - October 1, 2016 with expanding numbers and several innovations (www.marmomacc.com). Starting from companies taking part - now standing at more than 1,650 for the first time ever, posting growth of almost +10% compared to 2015. Exhibitors are attending from 53 countries, with the return of Afghanistan and Indonesia and the absolute debut of Angola. #marmomacc has achieved sold-out status already four months in advance, complete with a waiting list as in 2015; exhibition areas spaces have also increased to more than 80 thousand square metres (+4% over 2015).

"Today, #marmomacc is the landmark international trade fair for operators in the natural stone value chain," said Maurizio Danese, President of Veronafiere. Thanks to the added value of the #verona Marble District, over the years we have created a promotional platform at the service of the global stone trade. This market posts worldwide turnover of more than 23 billion euros and always sees Italy among the leaders, with exports worth 3.2 billion euros in 2015. #marmomacc, moreover, was the first and only sector #event to have realised and highlighted the potential of #design and culture applied to stone products. For this reason, the Show is determined to help the development of these two fundamental commercial levers, by promoting the use of stone materials among designers and architects."

Marmomacc 2016 starts off in the wake of huge success for the 50th anniversary #event last year, which attracted more than 67,000 specialist professionals.

 

"Marmomacc is a trade show that always has made internationality one of its strengths," said Giovanni Mantovani, CEO & Director General of Veronafiere. In 2015, foreign buyers travelling from 150 countries accounted for 57% of visitors, an increase of more than 24% over the last three years. This is especially thanks to the format combining b2b, #design and training occasions, as well as the events we organize in the United States, Brazil, Egypt and Morocco with the aim of strengthening and promoting the network between companies and professionals in the global natural stone community. This year, we focused on particular target countries including United States, England, Germany, Brazil, Russia, Uzbekistan, Iran, Mozambique, Angola and Asean countries. We also inaugurated "b2meet": the new b2b online matching platform with more than 150 registered companies that has already generated more than 700 confirmed appointments during the show."

 

Promotion of incoming operators from abroad in 2016 once again involves collaboration with ICE-Italian Trade Agency and Confindustria Marmomacchine within the scope of the initiatives associated with the special Made in Italy Promotion Plan, coordinated by the Ministry of Economic Development. Hall 1 during #marmomacc for the second year will consequently be transformed into "The Italian Stone Theatre" hosting three exhibitions by world-famous designers narrating the interaction between natural stone and technology, while the Forum area will be home to Lectio Magistralis and conventions. #verona will also see the arrival of selected trade delegations as the protagonists of b2b meetings, technical training events and visits to local companies. The second edition of the International Stone Summit also finds space: the World Conference dedicated to natural stone attended by the leading international associations in the marble sector.

Marmomacc has always promoted ever broader use of natural stone products applied to #design and architecture and the 2016 show proposes three new initiatives moving in this direction. The #event will welcome "The future of #design: materials, sustainability and context" convention organised in collaboration with the prestigious American magazine Architectural Record to outline the future for works in natural stone together with major international architecture studios. This year, moreover, #marmomacc has formed a strategic partnership with Archmarathon, the #event bringing together 42 architecture and #design studios, with the establishment of the new award "Stone Award". Another new #event is the "Icon Award": it will identify one of the works on show in Hall 1 as the campaign image for #marmomacc 2017.

Marmomacc & the City will be staged for the fifth year in the streets and courtyards of the historic centre of #verona to display works and installations in natural stone developed by exhibiting companies through a full-scale open-air exhibition highlighting the versatility and beauty of this material. Lastly, the Best Communicator Award returns with its 10th edition: this #marmomacc Award promotes attention and originality dedicated to exhibit #design by exhibiting companies. 

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