Press release
2MB
february 17, 2017 - Nendo
A new branding project for a Japanese high efficiency dust mask
A branding project for a high efficiency dust mask that is the first choice for many professionals. In Japan, it is common to wear a mask to prevent the inhalation of dust or viruses through the nose or mouth. The main feature of this product is the combination of 10 layers of mesh (12 layers with the high-end version), each developed to meet a range of applications, leveraging the manufacturer’s expertise in manufacturing industrial filters. The various applications for the mesh include: removing dust and viruses, shielding against radioactive materials, holding the 3D shape, odour elimination, acting like a pump that facilitates respiration, dehumidification and humidification to maintain the humidity at an appropriate level. This is why the brand was named “bo-bi” originating from the Japanese word "bobi" to signify the feature “to protect” in various ways, and the icon was comprised of a ring divided into 10 parts to signify the 10-tier structure of the mesh. These are not disposable masks and are reusable with up to 100 washes, so a portable soft case was designed at the same time. The case looks like an open mouth when pressed open, enables ease of removal and replacement of the mask with one hand, and makes it possible to carry the mask while maintaining its three-dimensional form. Until now masks had to be put into a laundry net to be washed. However, the case itself is made of a material that plays the role of a laundry net, adding the function of being able to wash the mask while still inside the case. The material for the section of the mask that touches the face was changed to one that prevents makeup from rubbing off, and that is smooth to the touch with a matt finish. The product line-up consists of three types: the regular model, the high end “pro” model that shields against radioactive materials with coarser mesh arranged in the front to provide a high-level representation of the product's functionality, and the “slim” model that enables a calorie consumption of about 200~400 kcal a day by giving a moderate load while breathing. Disposable versions are also available for each type, and they feature a new frame that is rounded at the bottom of the main body to better fit the shape of the face.
bo-bi01 akihiro yoshida
820x547, 129KB
bo-bi02 akihiro yoshida
820x547, 128KB
bo-bi03 akihiro yoshida
820x547, 132KB
bo-bi04 akihiro yoshida
820x547, 144KB
bo-bi05 akihiro yoshida
820x547, 145KB
bo-bi06 akihiro yoshida
820x547, 235KB
bo-bi07 akihiro yoshida
820x547, 135KB
bo-bi08 akihiro yoshida
820x547, 156KB
bo-bi09 akihiro yoshida
820x547, 146KB
bo-bi11 akihiro yoshida
820x547, 254KB
Related news |
||
|
|
|
june 07, 2022
|
july 28, 2021
|
june 24, 2019
|
|
The functional value of a table usually lies in the "top" of the tabletop, while its "bottom" serves as a supporting structure.Thi... |
An Olympic Cauldron was designed based on the concept "All gather under the Sun, all are equal, and all receive energy" by Mansai ... |
A new logo #design to accompany the renewed format of NTV's talkshow "ANOTHER SKY".In the previous format, guests were discussing ... |
Download all 
You might be interested in |
||
|
|
|
march 20, 2019
|
january 23, 2019
|
may 16, 2018
|
|
% #Arabica #Kuwait Abu Al HasaniyaInterior #design for "Arabica Coffee" located in the eastern coast of #Kuwait, a new branch for ... |
Press release available only in original language. soft pondA unique quality of flat-cut crystals, used for chandeliers and dresse... |
Within a market that is rapidly shifting to heated electronic cigarettes, the appeal of traditional cigarettes may have been lost.... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness