Press release
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april 04, 2017 - Citroen
Citroën C4 Cactus Unexpected by Gufram: a surpising protagonist of Milano Design Week
Citroën presents a new way of bringing #design closer to the #automotive industry by uniting technology and cutting edge materials.
In collaboration with #gufram – the most irreverent brand of Italian #design – Citroën revamps the interior and exterior #design of the #c4cactus while redefining the original Airbumps® with the unconventional approach of #gufram.
Hence the Citroën #c4cactus Unexpected by #gufram, the Concept Car born of two brilliant Brands, each of which, in its own particular way, has made the history of #design.
On one hand, Citroën which, consistent with its promise to Be Different, surprises the automobile market with its proposals, as was the case with the #c4cactus, the Unconventional crossover characterized by the Airbump® feature.
On the other hand, #gufram, a brand with a relentless desire to experiment which has regaled some iconic products of unique aesthetic impact to the world of radical #design.
On display during #milanodesignweek 2017 (4-9 April) at the Spazio Quattrocento in via Tortona 31, #c4cactus Unexpected by #gufram is an amazing and unprecedented interpretation of the #c4cactus.
The strong character of the unconventional crossover bearing the Double Chevron trademark mixes with radical pop #design to come up with a concept based on an innovative use of materials, as in the characteristic Airbumps® reinterpreted for this occasion in the inimitable soft polyurethane textures of Cactus® by #gufram, the iconic domestic sculpture hand finished in Guflac®, a special patented process allowing for some truly unique and experimental aesthetic effects.
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