Calia @Salone Internazionale del Mobile 2017

Calia Italia will attend the 2017 #design Week with a new-look collection and a cultural project in co-operation with the Accademia di Brera and the Matera-Basilicata 2019 Foundation. Once again Matera, the company’s birthplace and land of origin, as well as continuous source of inspiration, will be the central figure of the whole collection.

SALONE INTERNAZIONALE DEL MOBILE 2017
April 4 – 9, 2017 Fiera Rho
Hall 14 – Stand A43

Milan, April 2017 - #caliaitalia brings the enchantment of Matera – its land of origin - to the Salone Internazionale del Mobile with a showroom completely devoted to the city, with green and grey shades and theme wide frames and wall papers. Within the showroom visitors will find a pathway marked out by the Trapezio and Rumba ottomans covered with patterned fabrics representing Matera’s icons, the U’Strozz stools, made using production scraps, and the new coffee tables with images showing the Sassi and the Murgia area. A pathway outlined by “iconic stones” running through convivial seats, featuring a casual, timeless elegance, eternal and evocative as Matera itself.

The bond to the territory, rich of history, tradition and a centuries-old artisan know-how in giving shape to matter, can be found in all the new 2017 introductions: in the squared shapes of the Privè – that for the 2017 edition comes with padded Quilts, also available in the versions dedicated to Matera and the Murgia area – in the pastel colors of the Duca, in the lively patterns of the Poli easy chair, in the sofa Matheola, called after Matera’s ancient name. As well as in the comfortable sectional sofa Rosemary, whose ottoman will be covered with the new original velvet patterned with images of the Sassi, without forgetting the soft shapes of the Toffee.

An evidence of love and gratitude to Matera that reminds us that a product becomes unique thanks to the values behind it and that craftsmanship, tradition, search for beauty and innovation are in Calia Italia’s DNA permeated for over 50 years by a prolific melting-pot of history, nature and culture: Matera, rightly nominated European Capital of Culture 2019.

A commitment that Calia feels toward the territory and which is developed through the numerous socio-cultural initiatives the company periodically attends, involving young people, disabled people and people in straits. An intense, meaningful journey that will be the central subject of an interesting open forum to be held in Milan at the Istituto Lombardo Accademia di Scienze e Lettere (Palazzo di Brera, via Brera 28) - Friday April 7, at 6:00 pm - called: Hip Hop Matera, un fuorisalone sul divano. Il patrimonio culturale della città di Matera quale "virus " creativo tra luoghi e generazioni (Matera cultural heritage as creative “virus” through places and generations). A meeting – presided over by RAI journalist Daniela Vergara – attended by Arch. Saverio Calia, Calia Italia’s Marketing and Development General Manager, Paolo Verri, Director of the Matera-Basilicata 2019 Foundation, the internationally recognized designer Joseph Grima, founder of the Open #design School, Arch. Filippo De Filippi, professor of Architettura di Interni at the Accademia di Brera together with the students that, in view of the Fuorisalone, have reinterpreted Calia’s icon-sofa Hip Hop, getting inspired by the values and colors of the city of Matera. Altogether they will try to highlight the importance of making culture and system in the territory, thus creating virtuous and “viral” circles, emphasizing the key role of the city of Matera in such actions.

Thanks to Calia Italia’s commitment to discover and enhance new talents, the new N4 easy chair took shape. Shown as preview at the Salone, it is the result of a cooperation between #caliaitalia and 150 students attending the Industrial #design Degree Course at Sapienza University in Rome. During the project, the students involved, under the guide of Arch. Saverio Calia enquired about spaces dedicated to living areas, developing innovative projects to get over the common idea of a sofa, by processing new typological concepts and experimenting different dimensions. This is how the N4 easy chair, now a prototype, was born.

Not only #design and culture, but also innovation. At the Salone 2017 #caliaitalia will in fact introduce an innovative product configuration that allows the virtual configuration of a sofa that will perfectly adapt to the purchaser’s home. Single units, covers, colors up to the feet choice: each part of the sofa may be customized and pre-viewed on the product configuration, together with the final price. A perfect solution not only for retailers, who will be able to support customers during the purchase process, but also for customers who will be able to indulge themselves trying out different solutions for their living areas, until they find the one that will suit their needs. The product configuration is available both on tablet and on desktop and is the perfect way to the get #caliaitalia closer to consumers’ needs through a tailor made digital experience.

- Documents (9)

Press release

27KB

SCHEDA PRODOTTO CALIA ITALIA Privè DEF ENGLISH

516KB

SCHEDA PRODOTTO CALIA ITALIA Poltrona Poli DEF ENGLISH

114KB

SCHEDA PRODOTTO CALIA ITALIA Divano Toffee DEF ENGLISH

66KB

SCHEDA PRODOTTO CALIA ITALIA Divano Rosemary DEF ENGLISH

304KB

SCHEDA PRODOTTO CALIA ITALIA Divano Romeo DEF ENGLISH

615KB

SCHEDA PRODOTTO CALIA ITALIA Divano Matheola DEF ENGLISH

286KB

SCHEDA PRODOTTO CALIA ITALIA Divano Duca DEF ENGLISH

503KB

CALIA ITALIA Pouf MATERA eng

531KB

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