design

april 04, 2017 - Vitra

Vitra at Salone del Mobile 2017

At this year’s furniture fair in Milan, #vitra introduces Grand Sofà by Antonio
Citterio, the Softshell Side Chair by the Bouroullec brothers, new variants of
Mariposa Sofa by Edward Barber and Jay Osgerby, a revised version of the East
River Chair by Hella Jongerius, and two new, independently developed fabrics.
Novel versions and modifications of contemporary products and classics round off
the display.

‘Simplicity, serenity and spaciousness set the tone for the #vitra exhibition stand at this year’s Salone
del Mobile. We are showing four different scenes in four distinct spatial structures. Our presentation
puts the focus on the furnishings, which visitors can try out on site’, says Nora Fehlbaum, #vitra CEO.
Natural materials such as linen, wool, solid wood and genuine stone are important elements in the
#vitra Home Collection. They serve as the leitmotif of the stand’s #design. Slightly reflective aluminium
panels enclose the various spatial structures, leaving gaps in the exterior wall that allow partial views
and arouse the curiosity of visitors to view the inside of the stand.
On two platforms near the main entrance, visitors are invited to test the new #vitra products – including
Grand Sofà by Antonio Citterio, the Softshell Side Chair by Ronan and Erwan Bouroullec, and
Mariposa Club by Edward Barber and Jay Osgerby.
The #vitra Accessories Collection is showcased in two display windows, which also feature the new
cover fabrics Reed and Linho and the updated hues that have been added to the #vitra Colour &
Material Library.
The architectural concept and scenography of the exhibition stand were designed by Katharina
Hennen, Connie Hüsser and Till Weber

- Photogallery (24)

16553601

560x420, 435KB

16558761

560x420, 197KB

16795714

560x420, 400KB

14993683

560x420, 192KB

14936114

560x420, 347KB

16795578

560x420, 180KB

16553713

560x420, 124KB

22243955

1000x750, 24KB

22431516

1000x750, 32KB

21911602

1000x750, 17KB

22367778

1000x750, 34KB

22244688

1000x750, 17KB

18031361

1000x750, 31KB

22504974

1000x750, 19KB

22382044

1000x749, 22KB

21911405

1000x750, 21KB

- Documents (6)

EN Vitra Milano 2017

25KB

EN Softshell Side Chair

25KB

EN Mariposa Club

31KB

EN Grand Sofa

33KB

EN East River Chair

23KB

EN Colour and Material Library 2017

35KB

Related news

april 17, 2024	april 17, 2024	april 17, 2024
Back at Eurocucina – Miele presents intuitive stand concept for the senses	A fresh breeze for any outfit-with the new Aerium laundry cabinet from Miele	Alfa Romeo JUNIOR (formerly Milano) now on show at Milan Design Week 2024
The focus is on elegant design and 125 years of MieleWith new colours pearl beige and obsidian black matt at the pulse of timeSust...	Refresh and dry garments with easeHygiene option for the additional deactivation of bacteriaElegant and versatile solutions that f...	This evening, Monday, April 16, Alfa Romeo JUNIOR ushers in Milan Design Week, on show to the public for the first time at the LAR...
Design Technology	Design	Automotive Design
#product #salonedelmobile #design #kitchen #miele #milan #salonedelmobile2024 #milanodesignweek2024	#product #salonedelmobile #design #kitchen #miele #milan #salonedelmobile2024 #milanodesignweek2024	#alfaromeo #product #design #milandesignweek #milan #automotive #auto #event #junior
Download all	Download all	Download all
5 1	7 1	38 1

You might be interested in

april 17, 2024	april 17, 2024	april 16, 2024
David LaChapelle reunites with Mercedes-Maybach to artistically interpret iconic design	Nobu Line	HONDA SHOWCASES VISION FOR MORE SUSTAINABLE PRODUCT DESIGN AT MILAN DESIGN WEEK
Longstanding collaborators Mercedes-Maybach and David LaChapelle reunite to create three artworks.David LaChapelle celebrates the ...	The minimalist design of the Nobu Line is based on elegance and essential Style. The stainless steel AISI 316L is an eco-friendly ...	SUSTAINA-C Concept and Pocket Concept join production SH125i ‘Vetro’ scooter to demonstrate Honda’s evolving approach to more sust...
Automotive Art&Culture Design Fashion&Beauty Pop	Design Green	Automotive Design Green Honda Auto Italia
#maybach #davidlachapelle #design #fashion #culturemarketing #milandesignweek #milan #mercedesbenz #automotive #pop #event	#green #salonedelmobile #design #bathroom #bossini #milan #sustainability #materials #nobuline	#honda #green #design #milandesignweek #milan #automotive #sustainability #event
Download all	Download all	Download all
20 2 1	6	28 1