design

april 07, 2017

Until Sunday April 9 | We R Food for Rigolo | Milano Design Week 2017

THE KITCHEN OF THE #restaurant ‘RIGOLO’ OPENS ITS DOORS TO THE WORLD OF #design DURING #milanodesignweek WITH THE PROJECT ‘WE R FOOD’ - A PLATFORM WHICH CONNECTS FOOD AND #design. The historical #restaurant ‘Rigolo’, situated in Brera, the pulsing heart of international creativity, is entrusting part of its menu and #restaurant space to the creative platform We R Food. The project We R Food for Rigolo was created from the fusion of traditional Italian cuisine with the world of #design: four Italian designers have been called to create the plate #design of the food proposed by the #chef of the #restaurant specifically for this occasion. A studio normally working on set #design will prepare the tables. The theme will be to reconcile the menu with the presentation of the plates from a pure stylistic point of view. The four different proposals from the designers will be evaluated and interpreted like a real #design exhibition. The expected outcome will be to reestablish the value and essence of each recipe, providing an aesthetical view on food, without modifying the contents, yet changing the style. It will be a complete process that will identify the perfect balance between decoration and #design. It will be the same with the tables: a horizontal installation which will be superimposed on the classic furnishings of the #restaurant, rather like a pop up, temporarily settling on the tables and assuming the function of table runners and place mats. Vito Nesta, Martinelli Venezia, Elena Salmistraro and Zanellato Bortotto are the designers which will be taking part in this incredible project of designing the plates and Studio MiLo will take care of the graphics and coordination of the tables, the menus and the windows. The menu Caprese di Mozzarella di bufala (tomatoes with buffalo mozarella) | designed by Vito Nesta Risotto alla milanese | designed by Elena Salmistraro Filetto di manzo alle erbe provenzali e patate al forno (fillet of beef with provencal herbs and roast potatoes) | designed by Martinelli Venezia Tiramisù | designed by Zanellato Bortotto The setting up of the tables will be looked after by Studio MiLo We R Food for Rigolo

- Photogallery (16)

Zantellato Bortotto - Tiramisu - We R Food for Rigolo - ph Andrea Pedretti

4644x4644, 9MB

We R Food for Rigolo

8852x6807, 19MB

Vito Nesta - Caprese - We R Food for Rigolo - ph Andrea Pedretti

4426x4426, 8MB

Martinelli Venezia - Filetto We R Food for Rigolo - ph Andrea Pedretti

3681x3681, 5MB

IMG 4553

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IMG 4552

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IMG 4551

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IMG 4549

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IMG 4532

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IMG 4510

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IMG 4491

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Elena Salmistraro - Risotto - We R Food for Rigolo - ph Andrea Pedretti

3828x3828, 6MB

Zanellato Bortotto

1772x1181, 1MB

Vito Nesta

3584x3588, 6MB

Martinelli Venezia

3982x2515, 2MB

Elena Salmistraro

3008x4496, 6MB

- Documents (4)

Press release

131KB

We R Food for Rigolo Biography Vito Nesta Mdw 2017

68KB

We R Food for Rigolo Biography Martinelli Venezia Mdw 2017

63KB

We R Food for Rigolo Biography Elena Salmistraro Mdw 2017

80KB

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