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may 04, 2017 - Baleri

Baleri Italia A new look for the most iconic products

Baleri Italia, historical Italian brand founded in 1984, inaugurates in 2017 a new phase in the brand's relaunch with a new CEO, Sebastiano Langé, and a new Art Director, Aldo Parisotto of P+F Architects.

 

Some of the brand's most iconic products have been presented, on the occasion of Milan #design Week, without any changes in structure or size, but with a new look: the Tato Collection by Denis Santachiara and Enrico Baleri; the Juliette chair, the Caprichair armchair, and the Bill sofa by Hannes WettsteinArik Levy's Horizon sofa; the Bentz table by Jeff Miller and Luigi Baroli's Marì chairs.

 

The new Art Director's challenge began with careful and highly contextualized research: for the current edition of some of the icons in the catalog, the most delicate and powdery colors were chosen. When paired with new combinations of materials, they play on the concept of "multi-material monochrome" to lend the products a new vitality.