Cookie Consent by Free Privacy Policy website The Four Elements: Cleaf unveils the new CCube exhibition concept designed by Studiopepe
may 18, 2017 - Cleaf

The Four Elements: Cleaf unveils the new CCube exhibition concept designed by Studiopepe

Lissone, 03 April 2017 – “The Four Elements” is the new CCube exhibition concept, the Cleaf corporate showroom, designed by Studiopepe. An immersive pathway that explores the versatility of Cleaf surfaces through the theory of the four elements of Nature: water, air, earth and fire. A multisensory environment in which the visitor can move freely to discover the multiplicity of finishes and decorative papers which interact with each other through the law of the 'harmony of the elements'. CCube's light and airy rooms occupy 700 sqm of floorspace on four levels to provide: a site specific installation in the central area, a series of abstract compositions on the walls of the four main rooms and four exposition platforms on the two basement floors. The space is completed by a lounge and consulting area in the wings of the entrance and a meeting area on the top floor. Site specific installation (central area) A forest of melamine faced panels in different shapes and sizes welcomes the visitor and guides them to the discovery of the four elements thanks to a sound installation which produces an audio cue as one approaches the stairways leading to the four main rooms. The melamine faced panels are all in the same white decorative paper combined with different textures to highlight the tactile aspect. Abstract compositions (four main rooms) A pigeonhole shelving structure on wall grids with melamine faced panels in an arrangement based on the dominant chromatics of the four elements create abstract compositions that follow the scheme suggested by the grid #design. Warm colours for fire, neutral for air, cold for water and intense for earth. Exposition platforms (basement floors) Four spaces are reconstructed with the same surfaces used in the abstract wall compositions suggesting various methods and fields of application. The exposition platforms can also be viewed from above.

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