With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful #volvo #xc40, #volvo Cars’ first ever entry in the small premium #suv segment.
The highly anticipated #xc40, set to be revealed shortly, will complete Volvo’s #suv line-up with a distinctive car for a distinctive driver.
The #xc40 takes #volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium #suv segment currently lacks.
“We wanted the #xc40 to be a fresh, creative and distinctive member of the #volvo line-up, allowing its drivers to put their personality in their driveway. #xc40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The #xc40 is that car,” said Thomas Ingenlath, Chief Design Officer at #volvo Cars.
The #xc40 offers a broader and more playful colour palette, making it the most expressive model in Volvo’s portfolio, reflecting the outgoing personalities of its drivers.
“Our customer research clearly showed that for the #xc40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As #volvo Cars has never designed a car like the #xc40 before, we could start from scratch and give it energy and playfulness,” added Robin Page, Senior Vice President Design at #volvo Cars.
Street fashion, city architecture, high-end designer goods and popular culture were all sources of inspiration as Volvo’s design team defined materials, patterns and colour options for the new #xc40.
“We took inspiration for the XC40’s colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident,” said Ebba Maria Thunberg, Vice President Colour & Materials at #volvo Cars.
On the outside, a broad selection of possible colour combinations range from a solid, monochromatic theme to dual compositions in vivid colours that lends themselves to self-expression, while the interior options deliver a truly youthful and premium feel.
New interior colour choices in the #xc40 include a warm Lava Orange carpet, an Oxide Red upholstery, and a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography. Natural, felt-based carpets, headliners and door inserts deliver a modern touch.
“Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel,” added Ebba Maria Thunberg.
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