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october 20, 2017 - Toyota

2017 Classic Car Festival - Looking to the past to envisage the future

Tokyo, Japan, October 20, 2017―The #toyota Automobile Museum will host the 2017 #classiccarfestival at #meijijingugaienpark in Shinjuku, #tokyo on November 25. The goal of the car festival is to nurture and promote automobile culture, as well as to encourage interaction among car fans.

Most of the festival events will take place in front of the Meiji Memorial Picture Gallery. Planned events include exhibitions and driving demonstrations of classic cars from the #toyota Automobile Museum Collection. Shortly after the festival begins, there will be a crosstown parade featuring approximately 100 privately owned classic cars.

The #automotive industry is entering a phase of unprecedented transformation that is said to occur only once every 100 years. In light of this, the theme of this year's festival is "Looking to the Past to Envisage the Future―Changing Power Sources." Seven different types of power sources will be on display, including a replica of the world's first gasoline-powered vehicle from the late 1800s, classic cars from the same era that were powered by steam or electric power, the first-edition Prius, which was the world's first mass-produced hybrid passenger car, and the Mirai, the world's first mass-produced vehicle featuring hydrogen fuel cell technology. The transformation in fuel and advances in automobiles will be exhibited through visual and driving exhibitions using actual cars.

In conjunction with the festival, a talk show is scheduled to be held at Mega Web on November 5. Toshiki Kiriyama, a #design consultant, and Kota Nezu, a creative communicator and designer, will be guests at the talk show. Mr. Kiriyama produces business creations focusing on #design, while Mr. Nezu regularly churns out exciting designs, including designs for electric bikes. Both have a wide range of knowledge and will speak on the future of mobility and lifestyles, which is on track to become more diverse with the changes in power sources. Note that Mega Web is holding a special exhibition through November 19 in the History Garage section, titled "Transformation of Automobiles and Power Sources."

Overview of the #toyota Automobile Museum #classiccarfestival at Jingu Gaien
November 25, 2017
10:00-15:30 (regardless of weather, however, specific exhibits might be rescheduled)
Meiji Memorial Picture Gallery, Meijijingu Gaien (1-1 Kasumigaoka-cho, Shinjuku-ku, Tokyo)
Free
Opening ceremonyClassic car parade and exhibitionClassic Car Circuit (CCC)classic cars to participate in a driving display around the #event areaClassic Car Studio (CCS)featuring owner interviews and running commentary on events
Related eventTalk show on automobile culture
November 5, 2017
14:00-15:00 (opens at 13:30)
Mega Stage, Toyota City Showcase, Mega Web
Looking to the Past to Envisage the Future―Together with Changes in Power Sources
Toshiki Kiriyama, Design Consultant
Kota Nezu, Creative Communicator and Designer
Naoaki Nunogaki, Toyota Automobile Museum Director
Free of charge. Seating available for the first 100 arrivals. Registration not required.

Please see the attachment for additional details.

(Attachment)

Program for #classiccarfestival at Jingu Gaien on November 25 (Sat.)Event Program
Classic car parade
(featuring approx. 100 privately owned vehicles)
10:20-12:00
(approx.)
Parade starts and finishes at the Meiji Memorial Picture Gallery (following an approximately 11 km route through the Ginza district)
Classic car exhibition11:00-15:30
(approx.)
Exhibition, after the parade, featuring privately owned vehicles and vehicles from the #toyota Automobile Museum
Classic car popularity contest11:30-14:45A contest in which visitors can vote for their favorite classic car from among the privately owned cars on display. Note that ballots will be distributed at the Information Desk.
Classic Car Circuit (CCC)12:30-15:00Classic cars, including privately owned vehicles and vehicles from the #toyota Automobile Museum (see below), to be driven around the circuit
Classic Car Studio (CCS)12:30-15:00The studio will feature owner interviews and running commentary on events.
Opportunity to take commemorative photos in select vehicles10:00-15:00 

Ford Model T Touring
(1914, USA)
-Offered convenience to many and changed society. The Model T took on its trademark black color in 1914 to streamline production.

Nash Metropolitan
(1954, USA)
-America's first subcompact. Sold in the United States, the car was manufactured in the United Kingdom and used parts from the British Austin.

Lotus Elan S4
(1972, UK)
On display at Mega Web
-Achieved high performance using a fiberglass chassis to lighten the car's weight. The car had an 1,600 cc engine but could achieve speeds up to 185 km/h.
Other exhibitions10:00-15:00
  • Hands-on traffic safety corner
  • Great East Japan Earthquake and Kumamoto Earthquake relief support campaign
  • Museum shop
  • Food garage
Planned exhibitionLooking to the Past to Envisage the Future―Changing Power Sources*No CCC, display only
Benz Patent-Motorwagen Replica (1886, Germany) gasolineThis was a three-wheeler built by Karl Benz in 1886. Some claim it to be the first gasoline-powered automobile. It featured a horizontal single cylinder, 1,000 cc engine and was capable of running at a speed of 15 km/h.
Locomobile Steam Car*
(1899, USA) steam
In the early 1900s, nearly half of all cars on the road in America were steam-powered. The Locomobile Steam Car was released in Japan in 1901. It boasted the world's highest production volume at the time.
Baker Electric
(1902, USA) electric
Despite the emergence of gasoline cars, American manufacturers continued to produce electric cars for some time. The Baker Electric was popular among women as it was quiet, discharged very little fumes, and no gear changing was required making it easy to drive. This model was capable of running at a speed of 40 km/h with a 1 hp motor.
Toyota Model BM Truck (firewood-powered truck based on a gasoline-powered truck of the same name)*
(1950, Japan) firewood
Firewood-powered vehicles cropped up during and after WWII to address gasoline shortages. This model featured a firewood gas generator that created combustible gases (carbon monoxide, etc.), which were then purified, cooled, and sent to the engine. It had reduced horsepower in contrast with a gasoline-powered vehicle.
Toyota Sports 800 Gas Turbine Hybrid [prototype]*
(1977, Japan) kerosene, etc.
Toyota's development of hybrid vehicles dates back to 1969 when it began researching gas turbine engines. In 1977, the company exhibited the #toyota Sports 800 Gas Turbine Hybrid concept vehicle at the 22nd #tokyo Motor Show.
Toyota Prius
(1999, Japan) gasoline + electric power
On display at Mega Web
The world's first mass-produced vehicle using a hybrid system. Combining an electric motor and a gasoline engine, the hybrid system could optimize the output for various driving conditions. It achieved ground-breaking improvement in fuel economy and a substantial reduction in CO2 emissions.
Toyota Mirai
(2015, Japan) hydrogen
On display at Mega Web
This fuel cell hybrid vehicle (FCHV) runs powered by a chemical reaction between hydrogen and oxygen in the air. It was released to market in 2014 as a next-generation vehicle with excellent environmental performance owing to zero CO2 emissions and its fun to drive aspect.
NoteVehicles, times, etc. may be changed if necessitated by circumstances.Guest profiles for automobile culture talk show on November 5 (Sun.)Toshiki KiriyamaFounded Trunk Ltd. in 1988. Since 2005, he has been in charge of producing branding for companies such as Lexus, Canon, and Aisin at Milan #design Week. In 2015, he handled PR and produced events for the Japan Pavilion at Milano Expo. In 2016, he produced the Japan booth for the Creative Expo Taiwan. At present, he also serves as assistant director at the Toyama Prefectural Museum of Art and #design.Kota NezuEstablished znug #design in 2005. He has handled #design for Toyota's conceptual cars, the Camatte and Setsuna, Daihatsu's Copen, Tamiya's mini four-wheel drive, Astralster, and rimOnO, an ultramini mobility unit. He has also exhibited many works and is the recipient of numerous awards in Japan and abroad, and from 2014 to 2016, served as a judge for the Good #design Award.