Cookie Consent by Free Privacy Policy website Land Rover Bespoke Design: an immersive journey and a peerless experience among authentic contemporary icons
april 19, 2018 - Land Rover

Land Rover Bespoke Design: an immersive journey and a peerless experience among authentic contemporary icons


  • The #rangeroversvcoupe will play the leading role in this evocative journey at 
  • Gattinoni Hub, from 17th to 22nd April.
  • Special partner: Born Creative Leaders with celebration of the
  •  Land Rover Born Awards

Land Rover returns to Milan #design Week for the 5th consecutive year, with a #design project that celebrates the bespoke spirit of Land Rover, the historic car brand which this year celebrates its 70th anniversary. In collaboration with the studio of the Interior Designer Andrea Castrignano and Milanese agency Access Live Communication, Land Rover will take us on a journey starting from the metaphoric representation of the brand’s pioneering spirit and concluding with the maximum expression of peerless design, represented by the new Range Rover SV Coupé.


A play of fascinating projections, fragrances and sounds will guide the visitor through a virtual wood. A symbol of the peerless heritage and spirit of adventure that has always distinguished the Land Rover range, this multisensorial experience introduces the exhibition route at Gattinoni Hub, in Via Statuto 2, from 17th to 22nd April.


The new Range Rover SV Coupé, set like a diamond in a transparent showcase, represents the climax of this journey. An icon ofbespoke #design, the new model perfectly embodies the concept of peerless experience. In its 70 year history, Land Rover has always evolved, without ever losing its strong identity, creating a vehicle that glorifies customization and refined luxury, worthy of being contemplated like a work of art in a museum.  


Range Rover SV Coupé amazes with its intriguing profile and incredibly refined interiors. This unique object, produced by hand by the Special Vehicle Operations (SVO) in a limited edition of no more than 999 vehicles, offers plenty of scope for customization. To mark the 70th anniversary of the brand, the SV Coupé pays tribute to the original 1970 #rangerover and will be unveiled for the first time to the international public of Milan #design Week, after its official debut at the Geneva Motor Show.



The special partnership with BORN, the platform for launching and supporting top  international #design creativity, will continue also this year and, in particular, the Land Rover BORN Awards,conceived and created by Jean Christophe Chopin, a visionary entrepreneur and #design connoisseur, CEO and founder of BORN. The prizes aim to reward the best creatives of the year at international level,who haveinterpreted to perfection the theme of peerless design chosen for this edition. The works of the winners of the five countries taking part in the Awards will be exhibited at Gattinoni Hub, in a unique display setting. 


On 18th April, during an exclusive #event dedicated to the press and selected guests, Gerry Mc Govern, Chief #design Officer of Land Rover and Jean Christophe Chopin, founder and CEO of BORN, will announce the 6 Italian winners of the #landroverbornawards who have successfully combined aesthetics and functionality, creating products that stand out due to their peerless style.  

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