Cookie Consent by Free Privacy Policy website Launch of Cyrela by Pininfarina, the first residential tower designed by Pininfarina
april 11, 2018 - Pininfarina

Launch of Cyrela by Pininfarina, the first residential tower designed by Pininfarina


Developed by #cyrela in partnership with #pininfarina, the luxury residential project which takes the names of its own designers was inaugurated in São Paulo. It’s the first residential development designed by #pininfarina to be completed. #cyrela by #pininfarina, recipient of the iF #design awards 2015, is reshaping its region. The project was developed with a futuristic vision for the real estate market. Located at Rua Fiandeiras and a short distance from Av. Brigadeiro Faria Lima, the exclusive upscale commercial area of São Paulo, this project is the most modern and daring developed in recent years by #cyrela. Starting with the façade, inspired by curves and shapes of which convey dynamic movement, characteristics of #pininfarina, that also translate into the evolution of a great metropolis. “The combination of a strong character coupled with the ability to be harmoniously inserted within the ‘Paulistano’ lifestyle, representing the genuine #pininfarina style” says Paolo Trevisan, Head of #design of #pininfarina of America. This development also presents an architectural illusion of symmetry, whose features make one question which side represents the front of the building. The curved shapes of the concrete and the metallic elements allow the #design to curve, providing the sensation to the viewer that it has been sculpted by the wind. 

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