Press release
1MB
Comunicato stampa
1MB
april 16, 2018 - Horm
Salone del Mobile 2018 : Horm and Casamania
The New Brand Identity:
People at the heart of the project
VIDEO › www.horm.it/en/brand-identity
In 2017 the Horm Group acquired the prestigious #casamania brand, as part of a broader development strategy that the group is carrying out, with strength and determination. Following this #event it was necessary to review the Brand Identity of the group and of the individual brands, in part to make it clear to the public what path Horm and #casamania will take in the years to come.
A combination of products for both the Home and Contract sectors, in which both brands participate, maintaining their own philosophy and identity, while constantly seeking convergence, thanks to a profound restyling of individual products, with new colors, new veneers and even new shapes.
The graphic #design for the two brands is the same, so as to underline their complementarity.
A graphic grid on which to build the #design book: regular and equal spaces vertically with expertly disproportionate divisions lengthwise.
Font: a minimal and trendy stick font (Ano) combined with a graceful, elegant and refined font (Elektra).
Colors: the Graphite Gray that has characterized the image of Horm in recent years, combined with orange, the social color
of #casamania in its early years. In addition to the not to be left out Black and White.
A new Graphic Symbol shared by both brands: The common symbol stems from the desire to encircle the two souls of the group and to share the project idea: the letters H and C, in addition to being the two brands’ initials, are above all the initials of Home and Contract, the markets that the group works in.
Further information in the press release to download
solaio2
3066x2354, 1MB
Barbara
6720x4200, 4MB
Bolero1
6720x4196, 3MB
Bolero2
8189x5039, 4MB
Capriata
2706x3608, 2MB
ComRi
5412x7216, 4MB
Leon
6443x4102, 6MB
PolkaDots
5412x7216, 3MB
Solaio1
3066x2354, 1MB
Spectro
6563x4078, 5MB
StereoWood1
4480x6720, 3MB
StereoWood2
4480x6720, 4MB
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