Comunicato stampa
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Press release
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april 16, 2018 - Ilva
The in-depth design research of ILVA, for the development of novel solutions for wood, protagonist at FuoriSalone 2018
ILVA, leader in the production of coatings for wood, a historic Italian brand reporting to the international corporation IVM Group, one of the world’s major manufacturers in this field, takes part in the FuoriSalone at Superstudio Più with #ilvawoodcoatingstories, an installation created by #ferrucciolaviani.
The protagonists are fascinating interpretations of the coating solutions and special effects of the brand, together with original finishes designed by the students of Istituto Marangoni Milano • The School of #design,
the results of a contest organized by ILVA with Giulio Cappellini.
“Today, the use of special paints allows us to change the appearance, the touch and the perception of a material, being in this case wood, just like a mirror changes, amplifies and reflects the surroundings.
I have employed these two elements in order to #design ‘ILVA Wood Coating Stories’, which through an itinerary alternately real and ephemeral, could narrate in a few square meters an almost infinite journey where wood and its different finishes would suggest to the visitor’ s fantasy places, feelings and objects, but first and foremost that would encourage and inspire the use of paints in deeper and more personal creative contexts. Simple cross-vault solids defining volumes instead of fixed paths, allowing the visitor to discover, in this sort of see-through, the products characterised by the advanced technology typical of Ilva for the production of innovative paints with unique finishes and nuances.
However, the installation does not merely show what Ilva is able to accomplish today, thanks to the contest coordinated by Giulio Cappellini with the students of Istituto Marangoni Milano - The School Of #design, the brand is projected towards the upcoming future. In which it is the new generation that suggests new intuitive developments for unexpected finishings which, in the case of the winners, have been produced and exhibited”. Ferruccio Laviani
ILVA Wood Coating Stories is the name of the event, an intriguing itinerary through chromatic nuances and original textures in the inimitable style of Laviani, who puts wood and the coating solutions by ILVA at center stage, narrating the full depth of the product range. The aim is to underline the brand’s proximity to the world of design: the history of ILVA, founded in 1946 in the heart of the Brianza district, has always been closely linked to the furniture-design industry. Precisely thanks to this close everyday relationship with a unique production district, ILVA has grown to become a peerless reference point for the sector in Italy and abroad. To offer new #design stimuli, responding to and forecasting the visions of companies and designers, while bringing new characteristics to wood, represent the basis of the corporate mission, which takes concrete form in activities of in-depth research and a continuous drive towards innovation.The complex investigation of materials and aesthetic-functional efficacy is an ongoing commitment for the team of 200 researchers, who side by side with manufacturers and designers develop and imagine new solutions for the coating of wood, a material highly valued in today’s #design and architecture for its remarkable properties, ease of use, sustainability and controllable costs.
ILVA is the ideal partner to satisfy any specific needs both of the industry and of the artisans, always ensuring the maximum respect for the environment and human health. The special attention that ILVA pays to eco-sustainability is also reflected in the development of new innovative lacquered and opaque coating solutions, produced with the highest content of renewable raw waste materials of plant origin, not good for human nutrition, and never achieved with a coating, including water-based ones.
Further information in the press release to download
ILVA-Effetti Speciali-effetto cemento Beton Brut
7360x4912, 3MB
ILVA-Effetti Speciali-effetto metallico
7360x4912, 3MB
ILVA-WOODCOATINGSTORIES-FUORISALONE2018-FerruccioLaviani
1181x866, 846KB
ILVA - After the Sun - project by Fadi Nasr - Istituto Marangoni Milano 2018
7360x4912, 12MB
ILVA - Feel the Rain - project by Khyati Dubal - Istituto Marangoni Milano 2018
7360x4912, 7MB
ILVA - Selected Projects Contest with Istituto Marangoni Milano 2018
7360x4912, 9MB
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