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april 17, 2018 - Moroso

Moroso at Salone del Mobile 2018


Salone del Mobile 2018 is a platform for Moroso’s multifaceted personality, by way of a new collection where shapes, textures, materials, finishes and colours organise and harmonise the mix of inspirations.
Each of the new products, in fact, accents one of the company’s core values, at the same time encapsulating all the brand identifying elements to create a narration in tune with the #moroso world.

Key players of the 2018 collection underline those which are the distinctive features of the company such as the traditional vocation for upholstered items, the new sofa Chamfer and an original version of Gentry, both by Patricia Urquiola, as well as Casa Modernista by Doshi Levien.

Via the armchairs, another product type close to the company’s heart, #moroso narrates its ability to transform an object into an icon, this year presenting new products with emblematic shapes such as Seku by Sebastian Herkner.

The experimental spirit, seen not only in the shapes and colours but also in the area of technological innovations, takes shape with designs such as Tape by Benjamin Hubert, which starts from the no-waste idea to create a modular upholstered range.

The passion for art, which in Moroso’s case contaminates the #design area with great fluidity, is embodied in the Green light tables and Green light shelves by the artist Olafur Eliasson.

The tendency to move between different rooms this year concentrates on the dining area, with original designs and additions to collections designed, among others, by Ron Arad, Patricia Urquiola and Sebastian Herkner.

The special use of textiles and the ongoing research in this area are narrated inside the showroom on Via Pontaccio, where we find on the ground level MONO MANIA MEXICO, a textile and furnishings project by the English designer Bethan Laura Wood, and on the first level TAPESTRY, a gallery of designer tapstries which celebrates the return to a forgotten form.

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