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april 18, 2018 - This That and The Other

This, That & The Other: Aura at the Design Fashion Week in Milan

The idea of the fan originated as a response to our society’s wasteful consumer habits, where objects are often bought and quickly discarded because of their lack of meaning and emotional connection with their owners. “I wanted to #design an object that was iconic and timeless, that people would want to keep for a long time” By completely transforming the typical scale and shape, the fan that is often seen as merely utilitarian object now becomes a statement element that stands out in the space.

Further information in the press release to download