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april 24, 2018 - FIAM

Fiam Italia: reivention and transformation of the essential


The glass is the undisputed protagonist of the creations of #fiam Italia, which this year praises its beauty, reinventing the essence of a fascinating and timeless material. Faithful to itself and to the enthusiasm that has always distinguished its production, #fiam brings objects of charm to our homes, that enchant and amaze thanks to lines that catch the eye and innovations achieved through passion. The constant research and the enhancement of the elegance of glass, with the 2018 collection enters in a new era, enriched by innumerable chromatic nuances, unprecedented three-dimensionality and friezes of an almost sculptural nature. The transparency of the glass is adorned with opacity, nuances and thicknesses, acquiring a new physicality that transform it into a surprising, physical, tactile element. This mutation is the result of a coherent celebration of the properties of a material forged by the skill and the talent of master glassmakers, in an energetic choreography of fire, strength and intent. The impalpability of a material that traditionally affirms its presence in the incorporeal, is here subverted and reinterpreted. So you can be touched emotionally by of a material sometimes experienced cold and icy, when it has the ability to be material and technological, where the productions developed specifically for individual projects are combined with constant references to nature. The integration of traditional glass processing with avant-garde production processes makes it possible to reach the unexplored, overcoming the limits of matter and molding it into harmonious and precious figures, which with sensitivity intend to embellish the life of people who choose to surround themselves with objects of beauty and culture. The result is a furnishing proposal made up of elements designed for the whole house, with particular attention to the living area, which chooses to communicate an aesthetic faithful to the raw material from which it is composed and which enhances its infinite potential. The furnishing proposal doesn’t distort the glass essence or resort to fiction and imitations that make it look like an “other”, alien and decontextualized material.

Further information in the press release to download

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