Press release
237KB
october 11, 2021 - Skoda
Camouflage wrap for new ŠKODA SLAVIA is the result of a design contest
› Winning #design by Shreyas Karambelkar will mask the ŠKODA #slavia during final test drives ahead of its premiere
› The winner will travel to Prague to meet Oliver Stefani, Head of ŠKODA Design
› Saloon for the A0 segment is the second new ŠKODA model from the INDIA 2.0 project
Mladá Boleslav/Mumbai, 11 October 2021 – The ŠKODA #slavia sees the Czech car maker releasing what is its second new model for the Indian market, developed as part of its INDIA 2.0 project. During its last test drives, the final details of this new saloon for the A0 segment will be concealed by a very special camouflage wrap. It is the result of a “Camouflage with ŠKODA” #design #contest that enabled external #design professionals and budding designers in India to submit their ideas. The #contest received over 200 entries and was won by Shreyas Karambelkar from Badlapur in Maharashtra. In addition to a trip to Prague, the designer also won an in-person meeting with Oliver Stefani, Head of ŠKODA #design.
Zac Hollis, Brand Director ŠKODA #auto India, says, “ŠKODA #auto India congratulates Shreyas Karambelkar for winning the ‘Camouflage with ŠKODA’ #contest. His #design reflects a homogeneous blend of Indian and Czech cultures. We want to congratulate the runners-up for putting up a healthy competition – the designs submitted kept the jury contemplating for a long time. We would also like to thank all the participants for coming forward and making the #contest a success.
The “Camouflage with ŠKODA” #design competition had been kicked off in August, aimed at #design studios, companies, universities, #design students and #design professionals. By the closing date of 18 August, more than 200 #design proposals for the ŠKODA #slavia camouflage wrap had been received from all over India. Five designs were shortlisted. The final decision was made by a jury comprising Gurpratap Boparai, Managing Director of ŠKODA #auto Volkswagen India Private Limited, Zac Hollis, Brand Director ŠKODA #auto India, and Oliver Stefani, Head of ŠKODA #design. They evaluated aspects such as creativity and technical expertise with a particular view towards innovation, aesthetics, functionality, impact and emotional appeal.
Further information in the press release to download
211011 Camouflage-wrap-for-new-SKODA-SLAVIA
9504x5344, 4MB
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