iGuzzini @ Light+Building

At Light+Building, iGuzzini has curated an immersive multi-sensory experience to present its perspective on light.
With 65 years of experience in architectural lighting, the brand teamed up with Studio GEZA for the exhibit and Artec Studio for the lighting design and scenography at the Frankfurt fair. Together, they crafted an immersive space showcasing iGuzzini's innovative approach to light, driven by connectivity, technology, optics research and environmental responsibility.
An imaginative yet detailed presentation allows visitors to delve into the catalogue of products and explore the latest innovations for 2024.
"Light that moves" epitomises iGuzzini's core philosophy that summarises the concept of connected, responsive, intrinsically sustainable and deeply human-centric lighting, which permeates each collection and resonates through the architectural and interior projects illuminated by iGuzzini.
This concept will be expressed in the new brand identity, which showcases iGuzzini's innovative approach to creating light that transforms spaces, moves people, enriches cultures and ignites imagination.
Cristiano Venturini, CEO of iGuzzini: "We are returning to Light+Building after six years, aware of the fair's global significance in the lighting industry and committed to maintaining our position as a leading authority in the field. We will do this with an evolved, somewhat revolutionary image that takes into consideration the development and changes in society, presenting a unique offer in the market where iGuzzini's DNA, history and future intertwine. iGuzzini focuses on smart and intelligent lighting solutions aimed at making the lives of people better, more sustainable and fulfilling, no matter where they are. The culture of light and its roots, design, imagination, research and continuous innovation are the ingredients that allow visitors to Frankfurt to experience something different, both inside and outside the iGuzzini stand, which has been completely reinvented for the event."
In this setting, the iGuzzini light is the fifth element, enriched and diffused through a series of installations that showcase their technical, graphic and architectural capabilities. A light experience punctuated by three islands set within an ephemeral architecture, which can be viewed from both inside and outside the stand.
The entrance to the stand is marked by a sinuous, eye-shaped structure composed of 154 Light Shed Linen units, representing a biophilic version of the Light Shed system that encapsulates the present and future of the brand. The eye that welcomes visitors not only represents iGuzzini's perspective on light but also reflects the individual, subjective viewpoints that each visitor holds regarding the objects and spaces surrounding them.
The lights are designed to incorporate smart technological features within a space designed for a seamless integration of functions and a harmonious relationship with people and nature: from living to working areas, from intimate to communal spaces.
The stand's exhibit highlights the main strategic areas of application of the iGuzzini products: Culture, Working, Hospitality & Living, Contract, Urban and Infrastructures.
Inside the stand, three light installations seamlessly combine iGuzzini's humanistic and technological research with educational spaces focused on individual products and on optics designed and manufactured in-house. The collaboration with lighting designer Maurici Gines, founder of Artec Studio, has resulted in the creation of a wonderful set design aimed at demonstrating to architects, interior designers and lighting professionals the tangible advantages the brand provides through an immersive, multi-sensory experience.
The evanescent micro-architectural components are illuminated and coloured to synchronise with the rhythm of the narrative, creating a synaesthetic sequence of light, sound and storytelling enclosed within the brand's three typological universes. Light for art, for indoor architecture and for outdoor architecture. Each installation embodies the concept of converting technological elements into a sensitive, human and emotionally engaging experience.
Rather than categorising by function, the approach embraces an organic vision that encourages the open interpretation of products, free from classification and definition.
The Light+Building trade fair, with its audience of lighting professionals, is an opportunity to delve into the intricacies of iGuzzini's research in Innovation & Connectivity, pivotal drivers for the company's growth. Integrated into iGuzzini's collections, these innovations have the potential to improve the quality of living spaces by providing adaptive and dynamic lighting. Additionally, they contribute to significantly reducing energy consumption and to easily access, manage and analyse usage data, promoting smart building management practices and creating a system that is easy to reconfigure and adapt over time.
The exhibition space also features an area dedicated to Connectivity Beyond Light, inviting visitors to explore the iGuzzini range, which includes functions beyond illumination, such as sound absorption and the integration of sensors, video cameras and loudspeakers into the luminaires.
The Jiminy app also makes it possible to activate smart services and push notifications to optimise the visit to the stand and the user experience.
Filorail is a narrow and sinuous track, likely the smallest ever introduced to the market, with an opening of just 3.6 millimetres. It embodies a utopian concept that envisions a future where technology blends imperceptibly with architecture.
Newfo is the new spotlight that offers exceptional efficiency and comfort in a compact design, blending understated beauty with modernity and a timeless appeal.
The new Sipario spotlight illuminates an artwork in a museum as well as an extraordinary object inside a home. They both represent a new generation of professional spotlights with superior optical performance, flexibility and efficiency.
The Iway bollard, designed for both private and public outdoor spaces, offers exceptional visual comfort. Its Retrofit feature enables flexible upgrading of the light source, improved performance and integration of smart system management tools.
Spacepad's integrated intelligence translates into energy efficiency and savings through rational use of light, allowing for flexible layouts in work settings that promote collaboration and dynamism. This lighting solution is designed to enhance working environments, making them more comfortable and adaptable to continuous evolutions.
Trick EM serves as a generator of ideas and revelations. This small and compact spotlight emits light in motion and travels through spaces, gently caressing them to reveal architectural contours and details.
The Libera modular system offers new dramatic possibilities in a living room as well as the foyer of a theatre. The heart and soul of the Libera system is a bold and liberating interpretation of light, shapes and spaces.
The presentation of Libera and BeTwo in a sumptuous and warm living room complements the high-tech nature of the Optidiamond optics, accentuating their qualities and the visual comfort in residential spaces.
And finally, the concept provides a comprehensive view of not only the new products but also the more classic products and optical miniaturisations.