Press release
170KB
Catalogue
16MB
september 17, 2014 - Unopiù
Unopiù - 2014 Homi
The Catalogue is the story of Unopiù, the origins of its success. In the boom years (1990- 2000) the catalogue was the main means of sales for the company. Every market analysis today indicates that above all it has become a marketing tool. The important and well thought out purchase of high quality outdoor furnishings requires almost physical contact with the product and certainly appropriate consultation with an expert adviser and sales person. It is for this very reason that we have decided to totally renew and revolutionize the 2014 Unopiù catalogue with:
-a new format, more and more like a magazine;
-a wealth of new images and ambiences;
-six journalistic pieces which represent six worlds, six Unopiù interpretations of how to live life in the outdoors...
CATALOGUE
Six stories, six worlds where Unopiù furnishings are the protagonists of life in the outdoors. Imagining various lifestyle situations, we have moved from the lake to the countryside, from the city to the sea and taken our products into their most natural environment, giving form to our idea of the ideal home. These concepts have been presented in six chapters of our catalogue, where our stylists have created innovative combinations of style and colour with Unopiù products...
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