International Packaging competition: The importance of Visual Impact

Two hundred entries from Argentina, Chile, Croatia, Greece, Italy and Spain will be assessed tomorrow by the highly-qualified Jury for the 19th Veronafiere International Packaging Competition chaired by Alberto Alessi. The award for creativity in marketing terms this year also welcomed spirits not made from grapes, liqueurs and extra virgin olive oil. 

Tomorrow (19 March) sees the start of the 19th International Packaging Competition, the only international competition that rewards (since 1996) finished bottles for wines and spirits made from grapes, marcs, must or wine, and - the innovation this year - also gin, rum, whisky and other spirits not made from grapes, liqueurs and extra-virgin olive oil.

The Jury of experts will review bottles, corks &caps, capsules, labels, collars, secondary labels, collars and seals for products entered in the Competition. Two hundred entries were received from Argentina, Chile, Croatia, Greece, Italy and Spain.
Compared to a total of 160 entries for the 2014 competition, the desire to open it up to other market segments highlights the international status of the event, which thereby becomes an authentic landmark for producers, the trade press and creative agencies. It also becomes an international platform for discussion in the world of graphics, design and packaging in general and not only for wine.
The choice of renowned experts has assured an authoritative status for the competition over the years. This year's jury comprises: Alberto Alessi (President, Alessi SpA), Alberto Gozzi (art-director), Luca Fois (designer), Giuseppe Martelli (oenologist), Annibale Toffolo (journalist). Alessi - whose company is one of the highest expressions of Italian design worldwide, is Chairman once again this year.

THE JURY
Alberto Alessi. Born in Arona (NO), law graduate, President of Alessi S.p.a. and head of design management, strategic marketing and communication. As of 1970, he developed an intense network of collaborations with architects and designers all over the world, turning Alessi into one of the leading names in international design. Publications include "La Cintura di Orione. History, technique and use of metal containers for cooking in Great Cuisine", "Not in production/Next in production" and "La Fabbrica dei Sogni". He contributes to international magazines and publications and is a visiting professor for a number of design schools. His design management activities are flanked today - under the "La Signora Eugenia e il passero solitario" label - by production of high quality wines. 
Alberto Gozzi. Born in Ghemme (NO), his professional career has taken him to France, Germany, England and Switzerland therby helping him to develop in-depth experience in all areas of the hotel business. He has contributed to many Alessi table and kitchen projects. He holds master classes for teachers at hotel institutes organised by the Ministry of Education, is a tutor at the John White Rushed Training Center I.B.A., founding member and President of ASS I.D.A.R. Between 1993 and 2008 with the Quirinale in Rome he was Superintendent of Table and Kitchen Sector activities. He became President of the "Hospes" Hotel Study Centre in Stresa in 2013.
Luca Fois. Born in Milan. At the end of the 1960s, he attended the degree course in philosophy at the State University, After lengthy experience as a designer and producer of largely wooden objects for major international brands and intense activity creating and managing special communication projects in the territorial design and promotion sphere in Italy and abroad, today he is as Creative Advisor and Contract Professor at the Faculty of Design, Milan Polytechnic University, and Bovisa for the Event Design course. 
Giuseppe Martelli. Oenologist and biologist, his career includes positions with Sella & Mosca and the Experimental Wine-Growing State Institute in Conegliano, as well as a lecturer at the State Institute of Oenology in Conegliano. In 1978 was called upon to manage the Italian Oenologists-Wine Technicians Association, the national organisation representing more than 90% of wine-growing experts. He is the delegate for Italy c/o O.I.V. and since 2008 has been President of the National Wine Committee of the Ministry for Agricultural, Food and Forestry Policies. 
Annibale Toffolo. Professional journalist from Treviso, he is passionate about food and wine and its cultural and communicative processes; in particular, he specialised at the Academy of Fine Arts in Venice. He has a natural and inspiring artistic vein which culminated in the creation of the successful "Taste Vin" Magazine, for which he is also Editor-in-chief. He is a member of numerous confraternities. In February 2015, the Veneto Region gave him the "Venetian Identity" Award and in October 2008 he received the XXXII "Angelo Berti" National Award. 
Alberto Sabellico - Expert in wine-making legislation. He graduated in law in 1953. In 1956, he joined the Ministry of Agriculture where he spent his entire career at the Central Fraud Inspectorate where he specialised in national and EU wine-making regulations. He retired from the Ministry in 1995 with the maximum professional qualification: as "higher director" and is considered today to be one of the leading international experts on wine legislation in general, and wine labelling and presentation in particular.