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april 15, 2015

Artemide & Expo 2015

Artemide participates to the Universal Exposition, officially opening in May, at several locations: the Expo Pavilions, the Milan Triennale, and the project for “Refettorio Ambrosiano”   Expo 2015 Artemide continues its long-standing cooperation with renown architects from all over the world with several projects for Expo 2015 entrusted to the greatest international designers. Artemide signs the lighting project for the Banca Intesa Pavilion, designed by Michele De Lucchi. Artemide appliances will be featured in the interiors, as well as outside this venue built with environment-friendly and recyclable materials, inspired by natural elements. The Slow Food Pavilion, designed by Herzog & de Meuron, is illuminated with the Unterlinden lamps that both architects designed for Artemide. This pavilion reproduces the social ambiance of a street market with a set-up made of large dining tables. The lights of Artemide illuminate the Brazilian Pavilion by Studio Mosae and the Kuwait Pavilion by Studio Rota&Pedretti. Lighting at the UniCredit Auditorium of piazza Gae Aulenti is also by Artemide and based on a project by Michele De Lucchi. The Expo village at Cascina Merlata, designed according to groundbreaking environmental sustainability principles, is completely illuminated by Artemide with over 6,000 appliances that the company provided for the 400 residences within the village, all based on low-consumption LEDs, in line with the principles of sustainability implemented at the village – the first zero-emission district.   Milan Triennale The exhibition “Arts & Foods,” alongside the new Terrazza Triennale restaurant, is one of the main initiatives implemented by the Milan Triennale for Expo 2015: Artemide partners with Milan architects and generates new value through its light in terms of emotion, as well as space and landscape perception. Artemide appliances were selected to illuminate the exhibition “Arts&Foods – Rituals since 1851,” curated by Germano Celant and set up by Studio Italo Rota inside and outside the premises of the Milan Triennale. The lights of Artemide drive visitors through the exhibition, almost like on a journey in time that describes everything relevant to food from 1851 – the year of the first Expo in London – to this day with hundreds of works, documents, and visuals. The project, designed by Artemide with appliances by Carlotta de Bevilacqua provides for a variety of custom-designed lighting systems integrated with the exhibition’s set-up and architecture. This project demonstrates the ability of Artemide to illuminate art with special, ad hoc, “silent” products, capable to interact with even the most complex and exquisite installations. The Triennale restores the terrace of Palazzo dell’Arte to the original project by Giovanni Muzio and offers a privileged space and new high-quality catering with the restaurant Terrazza Triennale – Osteria con vista – designed by architects Paolo Brescia and Tommaso Principi of OBR. The lighting project was totally supervised by Artemide, which managed to enhance the clear structure following the pace of natural and artificial light with tailor-made versions of its appliances to respond to the need for optimal use of this venue. The restaurant Terrazza Triennale, boasts a unique view over the Triennale garden with the fountain by De Chirico, over the Sempione park, and over the new Milan skyline, and features the “invisible” LED light of Artemide.   Artemide is also engaged in the social and solidarity sector with its support to the project “Refettorio Ambrosiano,” also connected with Expo 2015 but due to remain in place after the closing of the universal exposition. The Refettorio Ambrosiano, hosted in the former theatre pertaining to the San Martino parish in the Greco district in Milan, will work as a dining hall: about thirty chefs will prepare meals using the surplus ingredients collected from the Expo pavilions. At this venue, thoroughly refurbished and turned into a charity canteen, Artemide participates with its lighting projects to illuminate the twelve large tables created by major Italian designers and featured in the main hall. This broad space also hosts to art works expecially produced by renowned representatives of Italian contemporary art.     International Press Office PARINIASSOCIATI, Sara Agostoni, Tel: +39 02 43983106 - @: s.agostoni@pariniassociati.com