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gennaio 26, 2016 - Seat

Seat-Love at First Sight

Comunicato Stampa disponibile solo in lingua originale. 

Love at First Sight


Even though the Pantone colour chart already features thousands of colours, #seat has a
Color&Trim team that focuses exclusively on creating new shades that will feature on the cars of
the future. The team relies heavily on their sense of sight because they have to ensure that the
colours they create will firmly seduce future customers into making a purchase.
"Our work starts three years before a car is produced with a certain colour series. First we
take a close look at the trends that will have an impact on the future and then we make
different formulations and perform tests when we decide which colour range we're going to
focus on" explains Jordi Font, who is in charge of SEAT's Color&Trim department.
It's a long process and nothing is left to chance. The department prepares over 100 formulations
prior to deciding whether a colour is suitable for a production run. Testing on a car begins after
several months of work: "we use over 1,000 litres of paint to see the results of the colour on the
car, which is followed by testing to analyse how it reflects under sunlight as well as in the
shade". Every car is given seven coats of paint to give it an even finish and to ensure it will
withstand all kinds of weather conditions.
When speaking about future trends, Font points out that "until now spot colours have been widely
used, but the trends point towards cars having more sophisticated shades, with more colour
effects. That's where we're heading now", he says.
The Color&Trim team has an intimate link with the sense of sight: "We carry out our work in the
realm of senses because we #design emotions. It's true that colours already exist, but we give
them character and a unique personality", adds Font about a profession whose goal is to seduce
at first glance.