Press release available only in original language.
For this year's stand at Light & Building Marivi Calvo designed a new looking display. One which, although light in appearance, is strongly architectural, providing autonomous spaces where lamps can be displayed individually as if in a home environment.
Viewers can relate the individual spaces and the lamps within them to a practical environment. The trick was to do this while not losing the interconnectedness between the various spaces within the booth.
To achieve this, Marivi enlisted the help of Vienna based Polish #design duo Chmara.Rosinke, who, having earlier designed the #lzf exhibiting trolly, were perfect candidates in helping put the stand together.
Light + Building also introduced the public to LZF´s new Telling Tales photo campaign for 2016. Inspired by the work of painter Edward Hopper and Hitchcock's classic film 'Rear Window', the campaign contributed to the stands retro look through the use of colours, cinematic light and shadow.
Housed within the booth were a selection of LZF´s latest lamps as well as #lzf classics. Of particular interest the new and never before seen SWIRL pendant lamp by Ray Power.
http://www.lzf-lamps.com/
Luziferlamps SL
Reino de Valencia, 14
Chiva, Valencia, 46370
Spain
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