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maggio 05, 2016 - BMW

THE NEXT 100 YEARS: BMW VISION NEXT 100 makes Asian debut

Comunicato Stampa disponibile solo in lingua originale. 

2016 sees the #bmw Group celebrate its centenary – under the motto THE NEXT 100 YEARS. As the centenary year progresses, the #bmw Group continues to look first and foremost on the future, exploring the question of what individual mobility will look like over the coming decades. The #bmw Group is bringing its vision of the future to life through vision vehicles like the #bmw VISION NEXT 100, which is celebrating its Asian debut in #beijing from 6 to 15 May 2016.

The #bmw VISION NEXT 100 stands for the brand’s renowned driving pleasure. In the future, #bmw drivers will still want to spend most of the time they are in their car at the wheel. In the #bmw VISION NEXT 100, the driver will remain firmly in the focus, with constant connectivity, digital intelligence and state-of-the-art technologies available for support. But that’s not all: the #bmw VISION NEXT 100 will turn the driver into the “Ultimate Driver”. So even though the world may well be changing, Sheer Driving Pleasure is here to stay – and will be more intense than ever before.

The Asian debut of the #bmw VISION NEXT 100 is part of the travelling exhibition and #event platform “Iconic Impulses. The #bmw Group Future Experience”. The future vision presented at the exhibition reaches far beyond anything a short-term solution could offer, providing a multifaceted and inspiring preview of forthcoming trends that will impact not only the automotive industry but our everyday lives as a whole.

The exhibition “Iconic Impulses. The #bmw Group Future Experience” will run from 6 to 15 May 2015 at the Ullens Center for Contemporary Art (UCCA), 4 Jiuxianqiao Rd, Chaoyang, #beijing, #china.


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