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June 20, 2016 , Auburn Hills, Mich. - The Chrysler brand’s next phase of its all-new 2017 #chryslerpacifica “Dad Brand” campaign featuring actor/comedian/writer/producer #jimgaffigan launched over Father’s Day weekend. Two new 30-second television spots — “Exhausted” and “See It” — broke across TV over this past weekend (6/18). Three additional videos — "Soccer" (:60), "Earn It" (:30) and "Kids" (:30) — made their debut on the Chrysler brand’s YouTube channel. The “Dad Brand” campaign television and online spots can be seen here. Additional content created specifically from the spots is running across the Chrysler brand’s Facebook, Twitter and Instagram social channels.
The Chrysler brand launched its new “Dad Brand” advertising campaign for the all-new 2017 #chryslerpacifica in April. The multiplatform campaign features the real-life dad of five Gaffigan – with his wife and children – leveraging various all-new 2017 #chryslerpacifica features to improve his “Dad Brand” in a comedic, tongue-in-cheek fashion, while highlighting the unparalleled levels of functionality, versatility, technology and safety features of the vehicle.
The campaign puts a unique twist on the standard brand spokesperson campaign, showing #jimgaffigan as conscious and playful with his image, acknowledging the ways the vehicle itself is helping him with the upkeep of his “Dad Brand.” The campaign includes appearances by Gaffigan’s wife Jeannie (Gaffigan) and five children (Marre, Jack, Katie, Michael and Patrick).
Season 2 of “The #jimgaffigan Show” debuted on TV Land on Sunday, June 19 (Father’s Day).
#jimgaffigan is a Grammy®-nominated comedian, New York Times best-selling author, top touring performer and multi-platinum-selling father of five. Gaffigan’s first book, "Dad Is Fat," debuted at 5 on The New York Times Bestseller’s List in 2013 and remained on the list for 17 weeks. His second book, "Food: A Love Story," was released in the fall of 2014 and debuted at 3 on The New York Times Bestseller’s List. In addition to his own television series “The #jimgaffigan Show,” widely popular stand-up comedy and best-selling books, Gaffigan has appeared across television, including “Portlandia,” “Flight of the Concords” and “Bored to Death.” His film credits include "Three Kings," "Hot Pursuit," "Super Troopers" and "17 Again." Taking a dramatic turn, Gaffigan costarred Peter Sarsgaard and Winona Ryder in Magnolia Picture’s 2015 drama "Experimenter" and will next be seen opposite Naomi Watts, Liev Schreiber, Ron Perlman and Elisabeth Moss in the independent film "The Bleeder."
The Chrysler brand campaign was created in partnership with Doner.
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.
Whether it is the family-room-on-wheels functionality of the all-new #chryslerpacifica minivan, the groundbreaking, bold #design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the Chrysler 200, the industry-exclusive Stow 'n Go seating and storage system on the #chryslerpacifica and the fuel-saving Fuel Saver Technology in the Chrysler 300.
The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in #design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
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