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marzo 02, 2017 - Ford

Designed to Inspire Tomorrow’s Racing Drivers, Engineers and Designers – Ford’s Le Mans Victories in LEGO® Bricks

#ford race cars that won 1966 and 2016 Le Mans 24 Hours are now available as part of the exclusive LEGO® Speed Champions range of models

• New kit brings to life iconic #ford GT40 and today’s #ford GT race car. Minifigures, chequered flag and trophy will help to bring famous victories to life again and again

• Designing the exclusive kit was a “dream project” for #lego #design lead Craig Callum, a former car designer who races Fords in his spare time

COLOGNE, #germany, March 1, 2017 – It’s a gift 50 years in the making that could set your child on the path to becoming a #racing legend. The iconic #ford GT40 and new #ford GT that won Le Mans 24 Hours in 1966 and 2016 have been brought to life in LEGO® bricks. The new #lego Speed Champions set includes both cars as well as #racing driver minifigures, a chequered flag and even a trophy to make it easy to recreate those history-making victories. “Many people in my team grew up with the legend of Ford’s historymaking 1966 victory – and experienced the excitement of building and #design for the first time through #lego bricks,” said Dave Pericak, global director, #ford Performance. “This kit is a powerful way to tell our Le Mans story, and will hopefully inspire the race drivers, engineers, and designers of the future.” #ford won at Le Mans last year after returning to the scene of what was a historic 1-2-3 clean sweep 50 years previously. Four #ford GT race cars will be back at Le Mans for the 2017 race later this year. The #lego Group worked closely with Ford’s #design and licensing teams on every detail of the 1966 winning car, and the new #ford GT race car. “This was a dream project – with a lot of pressure. The #ford GT40 is one of the most iconic race cars of all time, and the new #ford GT is just incredible,” said Craig Callum, head of #design, #lego Speed Champions. “Designed for children, but with grown-ups fans in mind too, we know these models will be closely scrutinized for authenticity.” Callum, who in his spare time races a #ford Model A hot-rod, and started out as a designer of full-sized cars, helped develop ten prototypes before the final versions of each model were selected, all created from existing #lego bricks. You can watch Callum assemble the new kit in record time here. https://youtu.be/lauf-iym1zM The new 2016 #ford GT and 1966 #ford GT40 set are available to order at #lego.com/shop from March 1, 2017, with a recommended retail price of €34.99 (£29.99). A #ford Mustang set is also on sale now, alongside a #ford F 150 Raptor with trailer and #ford Model A hot rod. # # 

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