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settembre 08, 2017 - Honda Moto

Honda and Aviator Nation Continue Collaboration in a New Sweepstakes

Comunicato Stampa disponibile solo in lingua originale. 

American #honda and #aviatornation launched a new sweepstakes today, with two Southern California-influenced #custom motorcycles officially up for grabs. Each #honda #rebel motorcycle is complete a with a hand-stitched brown leather seat, a gold shimmer fuel tank featuring Aviator Nation's signature multicolored stripes, and a dream wardrobe that comes in the form of a $1,000 AN gift card for easy personalization.

Capturing #aviatornation founder Paige Mycoskie's innate love of outdoor adventure, music, and design, the #honda #rebel #aviatornation collaboration motorcycle also features the embroidered #aviatornation signature logo—a retro contrast to the glossy black fenders that flank the bike. The gas tank's shimmer is a nod to vintage sparkle drum sets and guitars. #custom brown grips, round rear-view mirrors, a minimalist taillight, and caged headlamp cap off Paige's design vision.

"Working with #honda Powersports on this project has been an incredible experience," Mycoskie said. "Customizing a motorcycle has been a dream of mine for a long time and I'm excited to have that dream come to life! It's been so much fun having the opportunity to translate my brand's vibe and style into a completely different product category that is so near and dear to my heart."

The bike made its first public appearance last March, during the Waterloo Day Parties at SXSW in Austin, Texas, both on stage with rising music stars like Chicano Batman, Tkay Maidza, and Diet Cig, and at the #aviatornation pop-up shop onsite, alongside limited-edition Aviator Nation/Honda gear created specifically for the collaboration. The #honda #rebel #aviatornation bikes are now on display at all #aviatornation stores in California and also at the newly opened Aspen, Colorado, location.

In October, the bike and collaboration will be featured in Austin during the 2017 Austin City Limits Music Festival with headliners Jay-Z, Red Hot Chili Peppers, and Chance the Rapper. Fest-goers will again be able to purchase festival-branded #aviatornation merchandise and see the motorcycle up close. Plus, to honor this special pairing, the festival is making unique #aviatornation #honda #rebel "fest branded" gear available in a limited supply.

To give the next generation of riders a taste of the #honda Rebel's wide range of customization possibilities, #honda Powersports worked hand-in-hand with Mycoskie on this collaborative campaign to create a unique cruiser that embodies the vintage vibe of her beloved, 1970s-inspired California lifestyle brand.

"We value Paige and Aviator Nation's style," said Lee Edmunds, American #honda Powersports Marketing Communications Manager. "Since the new #rebel is really a blank canvas for new riders, this #partnership is such a terrific opportunity to demonstrate what personal expression is all about. Once you see the motorcycle, you realize why it makes such a lifestyle statement."


News correlate

settembre 01, 2017
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