LG Electronics (LG) was honored with the title of Brand of the Year by the prestigious Red Dot Award, one of the top #design award competitions in the world. With this recognition, #lg joins the ranks of renowned previous winners such as PepsiCo, Audi AG, and Mercedes-Benz. #lg also becomes only the third company to win both Brand of the Year and #design Team of the Year, which #lg won in 2006. The title of Brand of the Year was bestowed on #lg for its 13 wins in the Red Dot Award: Communication #design category over the course of the year. Winning entries this year include the #lg G4 and #lg Watch Urbane, both embodying the company’s human-centric user experience (UX) #design philosophy with a simpler and more intui- tive interface to accommodate individual users. “The brand management of #lg Electronics is unparalleled in its skills in this respect. The #corporate claim sums it up — Life’s Good,” said Dr. Peter Zec, founder and CEO of Red Dot. “Anyone who invests in an #lg product notices immediately that his or her life is a little more attractive because of it. That is exactly how convincing brand man- agement works.” “Being honored by Red Dot Award is humbling and demonstrates LG’s leadership in the field of #design by reaffirming our ongoing commitment to both innovative #design and intuitive consumer experience,” said Noh Chang-ho, vice president and head of #corporate #design at #lg Electronics. "We will continue to #design and develop creative solutions that elicit a positive emotional response and deepen the relationship between our brand and consumers to live up to our motto, Innovations for a Better Life.” #lg will be publicly honored on November 6 at the annual Red Dot Gala in Berlin and LG’s winning products can be viewed online at www.red-dot.de/cd.
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