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april 13, 2016 - Veneta Cucine

Veneta Cucine at Milan Design Week

Veneta Cucine, the largest industrial platform for the production of kitchen furniture, leader in Italy and the key brand for those throughout the world who choose Made in Italy, will be taking part in the 2016 edition of EuroCucina held during the Milan Furniture Fair. The Company will be applying a new approach to interpreting the signs of change in taste and new trends in an increasingly extensive and variegated market.

 

In the 40 years the Company has been in business, it has succeeded in transforming itself from a local firm into an international group and has built up its own way of doing business, based on the important values of the manufacturing process and customer satisfaction. Hence these three critical themes were developed when designing and planning the exhibition space: coherence, transparency in processes and commitment.

 

These three concepts come through in the final product, but also in a new method of communication, undoubtedly one of the distinctive features of the Company’s innovation. Representing excellence in Italian industry, Veneta #cucina has evolved over time thanks to the enlightened vision of its founder and Chairman Giacomo Archiutti, today seconded by his three children Daniela, Art Director, Dionisio, Vice Chairman and Denise, Group Controller. The Company has succeeded in reinventing itself over time moving over from an entrepreneurial type to a managerial type business model and involving a team of managers who have been assigned different areas of competencies.

 

“Veneta Cucine aims to become the best interpreter of clear signals in the consumer world – states Art Director Daniela Archiutti – by developing products and communication tools with high added aesthetic value and experience, whilst searching continuously for excellence in consumer dynamics.”

 

As a result, the focus of the Company’s vision remains the consumer, heterogeneous in the target categories, where however the intimate satisfaction of making a purchase is based on an increasingly discreet, personal taste, far away from being identified with a standard. From the so-called Millennials, the generation in the 15 to 35 age group, which represents the new 2.0 consumers, kept constantly updated by the Web about what’s new on the market, then shared both digitally and personally with the people who live in the same world as them, to more traditional consumers through to the most discerning consumers who identify themselves with more adult generations.

 

Most of the Company research is aimed at developing proposals and projects capable of interpreting and improving the daily life of the consumer, by focussing precisely on studying functionality as a means of supporting #design. Through a vast array of configurations from the most conventional to the most versatile, Veneta Cucine aims to foster a change in perspective, which goes beyond the conventional idea of a product to become an all-encompassing vision of the kitchen #design.

 

Milan #design Week is therefore an opportunity to present to distributors the new App Society catalogue, which features three product lines belonging to the Quick #design world. The models Like, Start-Time and Tablet are presented using a new approach, closely linked to topics of daily life and current issues, such as the sharing economy and hyperconnectivity, instruments that make communication simple, talking about oneself and sharing, also in real time, and people’s tastes, choices and actions, using a pc, tablet or smartphone.

Album also comes within this context. This storytelling project aims to engage the user who is able to share his personal way of living and kitchen #design.

 

In addition, The Veneta Cucine Magazine, the new Company communication tool, offers an all-round contemporary view on the subjects of socialising and fine living, with different contributions from people in the creative world featured in each edition and articles dedicated to the actual Company, its products and its most distinguishing features.

 

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