Dodge Debuts Heritage-inspired 2017 Color Names, Releases New Enthusiast-demanded Paint Hues for 2017

Names of #dodge brand's new 2017 exterior colors are derived directly from the brand's colorful muscle-car era heritage
New limited-production hues for 2017 include Green Go and Yellow Jacket
2017 #challenger, #charger, #viper, #durango, #journey and #grandcaravan models will be available at #dodge dealerships this fall

September 8, 2016 , Auburn Hills, Mich. - Adding even more excitement to the #dodge brand's rich muscle-car legacy and its most powerful lineup ever, America's mainstream performance car brand is pulling from its rich history for its new 2017 exterior color lineup with a pallet of paint names derived directly from the brand's colorful heritage. For the most hardcore #dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand's limited-production hues such as Plum Crazy, Sublime and Go Mango.

"Our heritage-inspired paint names highlight how the #dodge brand attitude permeates through everything we do, even a simple detail like a color name," said Tim Kuniskis, Head of Passenger Car Brands, #dodge, SRT, Chrysler and Fiat – FCA North America. "For #dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their #dodge."

Nearly a half-century of bold names for bold rides
Like the Top Banana, HEMI Orange and Panther Pink exterior colors originating from #dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017 and further building on its lexicon within automotive enthusiasts.

Arriving to #dodge dealerships this fall, the 2017 #dodge #challenger, #charger, #viper, #durango, #journey and #grandcaravan will offer an array of colors that include: