SEAT Mii by Cosmopolitan - This is how they like it

In 2015, women purchased 64% of all urban cars in Europe, and #seat is responding to that demand, designing vehicles that appeal to city-dwelling women's preference for “small cars that are easy to maneuver”, explains Vincenza Magliocco, of SEAT’s Product Marketing department, who also points out that this market segment “attaches a lot of importance to design”.

Two years after the introduction of #seat Mii by Mango, the Spanish carmaker will soon be launching another model that is the result of a new collaboration. Called the #miibycosmopolitan, it is a car that has been designed for the Cosmo woman, who is a “fun, fearless, female, as well as independent and confident”, according to Cosmopolitan Spain editor-in-chief Ana Ureña.

In addition to #seat, the editors of Cosmopolitan and its readers from all over Europe have participated in its creation, including the #design of the car’s accessories which, claims Ureña, “was the most fun part of the process”.