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september 28, 2016 - Duka

Duka at Cersaie 2016

Bologna opens its doors to the world of #design with a new edition of Cersaie, where #duka presents a space dedicated to the world of the shower enclosure, completely renovated in its image and in its contents as well. A place where aesthetics and technology coexist in harmony, converging in systems of sophisticated quality performance: advanced from a technological point of view, timeless from an aesthetic one.

First news brought to the stage by the South Tyrolean company, the shower enclosure 'natura 4000', a product as simple as a natural gesture, but able to make unique the daily ritual of the shower. The shower enclosures ‘natura 4000’ are aimed mainly at a medium-high target attentive to aesthetic details without forgetting quality and performance on long term. But at Cersaie, #duka also brings more evidence of its progress, conscious and constant. As a common denominator: evolution of services and improvement of the relationship with partners.

An example, the construction of a new #duka head quarter in Bressanone, operating in 2018. Thanks to this ambitious program, #duka will enter the era of industry 4.0, characterized by the digitalization of the customer and supplier network .
And more: the updating of the website (www.duka.it), appealing and immediate in the communication of its contents: a real board to find information about company, products and services, including drawings, 3D projects and technical handbook .

Infoportal, the #duka project, designed to consolidate and give even more value to the customer relationship, that with a few clicks can check and control each stage of production and delivery of their orders , or see the features of any product simply by knowing the code or QR code.

Last but not least, the participation of #duka for the first time in 'Cersaie disegna la tua casa', a project to encourage direct contact with consumers .

Duka stand has been renewed for this Cersaie edition, confirming the company's attention to the changes in the bathroom market, a positive market, in development and evolution. The shower enclosure itself is a rigorous product in the forms, therefore it has been displayed in an environment with curved shapes, fluid, in line with the trends of the moment. An attention notonlyto serviceandfunction,awayfromtheclassicalconceptof'showcase'oftheproduct, but more and more a wellness space , to feel good and welcomed.

In last Cersaie editions, #duka stand was structured as a gallery with two long parallel walls, equipped with shower enclosures. Today, the stand is proposed with different vertical modules, around which visitors can discover the shower enclosures from every perspective. The pallet of chosen colors is inspired by nature: the blue of water, but also the green of flora, or the brown of earth.

Products on display: natura 4000, stila 2000, pura 5000 and acqua 5000.