Cookie Consent by Free Privacy Policy website Passion for Design Lights Up 10th Edition for Lexus at Milan Design Week
february 17, 2017 - Lexus

Passion for Design Lights Up 10th Edition for Lexus at Milan Design Week

February 17, 2017―Lexus International today announced the 'LEXUS YET' exhibition as part of Milan #design Week 2017, the world's largest #design exhibition, also known as Salone Del Mobile. The #lexus exhibition will be held April 4th through April 9th, at the La Triennale di #milano, the #design and Art Museum in Parco Sempione―considered the center of Milan #design Week. This #event marks the tenth edition for #lexus International at Milan #design Week, highlighting the brand's long standing passion for #design and innovation. To celebrate this significant juncture, #lexus enlisted the cooperation of Architect, Designer and Professor Neri Oxman of the MIT Media Lab and her research and #design team, The Mediated Matter Group. An acclaimed creative pioneer, operating at the leading edge of architecture and #design, Oxman is known for #design innovation that is inspired and informed by the natural world. Oxman's vision of harmonizing "nature" and its seeming opposite "technology" resonates strongly with the #lexus "YET" philosophy*. Yoshihiro Sawa, Executive Vice President of #lexus International explains "By challenging ourselves to combine elements that at first seem incompatible, we are able to ignite our creative potential and explore new frontiers in #design and technology." #lexus and Oxman's team share a deep commitment to making the world a better place through #design and material innovation. For the #lexus #event, Oxman and her Mediated Matter Group will express the 'YET' philosophy in an immersive multi-dimensional installation of light and shadow brought together through a novel technology developed by the team. To complement what will be an immersive and amazing experience, #lexus will also showcase the 12 #lexusdesignaward finalists' works as prototypes and panel displays showing how they would apply the YET philosophy in original and innovative ways. #lexus further brings home its passionate commitment to #design with a visually engaging and inventive retrospective of Lexus' ten appearances at Milan #design Week. * The YET Philosophy drives #lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says"Don't compromise;harmonize." The resulting synergy sparks breakthroughs, while revealingpossibilities beyond imagination.