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march 31, 2017 - Florim

Florim and CEDIT Design Week



The Group is once again very much present both in the Salone itself and at the #florim Flagship Store and Spazio #cedit in the heart of the Brera district. Throughout the week the company will also be featuring in several Fuorisalone events in Milan's #design hotspots.
 
The lights are going up on #florim #designweek: focus onlarge slabsand a packed calendar of events includingpresentations, original installations and presence in the city’s top #design districts. These are the main novelties that will bring a special excitement to the #florim stands at theSalone Internazionale del Mobile (Hall 22 | Stand E 25 - E 33), theFlagship Store andSpazio #cedit (Foro Buonaparte 14) from 4 to 9 April.
 
At the show, theMagnum Oversize slabs (proud recipients of anHonourable Mention at the 2016Industrial #design Association - ADI Compasso d’Oro awards)will decorate a display area of200 m2, constructed for the occasion on an office theme. This year, the large slabs in theFloor Gres, Rex, Casa dolce casa and Casamood brand collections will be joined by surfaces byFLORIM stone, the latest new brand dedicated to interior #design professionals. Originator of a revolutionary concept that combines asingle large size (over 160x320cm) and three different thicknesses (6, 12 and 20 mm), #florim stone delivers unbeatable aesthetic and creative flexibility for the decoration of interior features. #florim materials will also appear on the DeLightFuL installation in the Euroluce section of the Salone (Hall 15).
 
#florim continues to pursue ever-closer ties with the world of Italian art and #design. During #designweek, the windows of theFlagship Store on Foro Buonaparte will provide the backdrop for the winning work in the Prize“CEDIT for Object”, launched in collaboration withmiartand assigned to the work of an up-and-coming Italian designer selected from the “Object” display section of the exhibition. The work will be officially presented at the #florim Flagship store on the evening ofTuesday 4 April during the“Arte e Design” (“Art and Design”) event (6.30 - 11 pm) and will remain on display throughout April. The work – purchased by #cedit – will then be donated to thePermanent Collection of the Triennale #design Museum.
 
During the same period, Spazio CEDIT will be providing the premiere of thetwo new collections styled byMartino Gamper and Formafantasma, which continue the partnerships – begun in 2016 – with some of the most interesting creative spirits on the Italian #design scene. Thesix collections currently in the rangewill be displayed using ahigh-impact concept. Also available will be the new publications in theLibri d’Autore (Designer Books) series, which provide background for each collection, discussing CEDIT’s history and the Designers’ creative work, and concluding with the presentation of original images, some in context and some with a more emotional approach.
 
Throughout the week, as well as being the main sponsor of Elle Decor Concept Store(Palazzo Bovara - Corso Venezia), the Group will also be taking part innumerous projects in partnership with other top brandsin Milan’s major #design hotspots. These projects are entitled:The Visit (Via Palermo - Brera),Talisman (Palazzo Clerici - Cordusio),Milan Contract District (Via Melloni - Porta Monforte),Penthouse One-11(Via Senofonte - City Life) andCASA LAGO(Via San Tomaso - Centre).
 
To keep constantly up to date on #florim #designweek events:
web /designweek.florim.it/en
social / FB (Florim4Architects) PIN (Florim Ceramiche), IN (Florim Ceramiche SpA), YT (Florim Ceramiche), IG (florim_ceramiche), G+ (Florim Ceramiche)
hastag ufficiale / florimdesignweek