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april 05, 2017 - Alias

Alias and Prodir: a meeting in the heart of design

April 3rd to 9th April - #alias SHOP, CORSO MONFORTE 19, MILAN


For the next “Milan #design Week”, #alias technological lightness meets #prodir, a Swiss Company with a strong industrial culture, expressed in the inner values of the brand: swiss-design, innovation, product personality, originality, creativity, quality of manufacturing.
#alias and #prodir, companies that base their success on the inseparable pair tradition and innovation. Both are paladin concerning industrial “savoir-faire”, that permit them to achieve the best position in their respective market segment. 
In the days in which Milan is capital of the #design, the city will host the most worldwide important people for the #design market. #alias performs in an innovative and original way the contemporary work spaces with specific products designed for the office environment, with high attention to the new needs from the work world, about the interaction between humans and technologies, with a focus on the well-being. Even in the office project #alias is able to develop itself combining lightness and technology, for materials and features chosen.
Extraordinary icon of swiss #design and SwissMade, #prodir presents itself at the Milan #design Week, as the contemporary swiss #design brand, already well known into the writing instruments market. 
At the #alias shop, it could be possible discover the new #prodir Retail Collection, designed by Christoph Schnug. The most representative model, the TWENTY, also recognized as the “PeakPen”, is a combination of boldness and style, with a colour range in which everyone can recognize themselves depending on their own mood.
It’s a trend setter object, where the perfect harmony is visible and touchable.
#alias and #prodir, a tribute to the best #design.


From April 3 to 9
H 10-21 lunch break
#alias Shop
Corso Monforte 19, Milan