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march 08, 2018 - Diabla

DIABLA | Designs for a creative outdoor lifestyle

We #design creative products for stylish outdoor living: furniture, accessories and complementary items. By the sea, in the countryside or in the city, we love being outside all year round.

ABOUT US

DIABLA is a new brand of outdoor furniture, accessories and complementary items promoted by #gandiablasco, a Spanish family company with close to eight decades in the business.

The company's #design style is typically casual, original and creative, coming up with new formulas for enjoying outdoor living in all kinds of settings and at any time of year, whatever the weather. This includes gardens, terraces and patios in seaside and country homes, as well as urban environments and even public spaces, where people can also enjoy being in the open air.

DIABLA is a brand with an inspiring attitude that offers creative ideas for stylish settings. Its products aren't conceived for conventional people or predictable environments. They're bold, colourful and original. Designs that contribute something new and express new lifestyles.

Customers can purchase items from the #diabla collection in the brand’s own online store, www.diablaoutdoor.com, as well as in the usual #gandiablasco points of sale.

DIABLA STYLE, #diabla ATTITUDE

Enjoy outdoor living

DIABLA products are intended to promote an open, spontaneous attitude to outdoor living, suggesting formulas for enjoying life in the open air all year round and coming up with products for urban and even public spaces - we love spending the day in the park!

Venturing into new concepts and lifestyles is a major part of DIABLA's business DNA and company culture.

Designs to seduce the eye and the intellect

DIABLA is especially keen on what's original, fun, innovative and even shocking. But not just anything that happens to have the "wow" factor. It's excited by designs that buck the trend both intentionally and intelligently, delivering something new and fresh.

The brand's tendency to think out of the box makes its products distinctive but not extravagant. In fact, #diabla seeks to seduce without fireworks by using ideas and details, in the belief that this is where the signs of true style can be found.

A creative outdoor lifestyle

DIABLA isn't suitable for conventional tastes... it's free and easy, original, witty. Its products aren't afraid of colour, of experimenting with shapes and materials, exploring new lifestyles or turning existing notions upside down. The brand is committed to promoting new initiatives and experimental projects, supporting transgressions as a way of questioning oneself and reformulating new forms of living.

Creativity is the basis on which #diabla builds all the projects it embarks on. This concept rules every step taken in the company, a vital factor that goes further than #design strategy. In #diabla creativity is applied to everything, it’s a lifestyle.

A more inspiring world

At #diabla we're certain that creativity, curiosity, a fresh outlook and experimentation applied to everything is the best formula for shying away from stereotypes... this is the only way we can build a universe that inspires our brand and other people.

More information on the press release

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