design

april 23, 2018 - Calia Italia

CALIA ITALIA AT THE SALONE INTERNAZIONALE DEL MOBILE 2018

Milano, 17^th – 22^nd April, 2018 - Calia Italia, leading upholstered furniture companyMade in Matera, will attend the 2018 Milan #salonedelmobile from 17^th to 22^nd April with an amazing layout, conceived and designed by arch. Saverio Calia, Marketing and Development General Manager, which stands out for the elegance of the materials, lightings and décor panels employed.

Calia Italia’s display area - Hall 14, Stand A43– keeps on being the perfect portrait of the company located in Matera, thanks to a delicate game of shapes and elegant details. Visitors entering the exhibition area become part of a harmonic concept and main characters of a storytelling, surrounded by giant posters portraying suggestive images of the Sassi and the Murgia area around Matera, showing hidden, unexplored corners that reflect the company’s identity with a view at promoting the territory and Matera 2019, European Capital of Culture.

The architecture within the showroom is characterized by a sequence of different environments marked by side scenes ranging from ochre to green, yellow and dove-grey, recalling the covers of the sofas and chairs on display, a visual pathway reproducing the Murgia landscape and the Sassi to further enhance the atmosphere and the new products.

The aesthetic motifs that have always distinguished the company’s identity and values have been reinterpreted in a modern, innovative way through the architectonic project of the stand, that evokes the concept in a perfect balance between craftsmanship and #design.

CALIA ITALIA

Artisan mastery, the value of origins, a boost towards the future.

Calia Italia, established in Matera in 1965, is the most ancient company of the Upholstery Furniture District in Basilicata. Calia Italia’s history begins with his founder Liborio Vincenzo Calia, a skilled master carpenter who started creating and producing sofas in Matera. The company designs, manufactures and exports worldwide sofas and chairs in leather and fabric, known for their outstanding craftsmanship, care for details, attention to #design and unmistakable comfort. Under Saverio Calia’s artistic direction and Giuseppe Calia’s commercial strategy, #caliaitalia is now able to introduce more than 50 new models a year, with a wide range of covers in leather and fabric: a collection of approximately 30 different items available in over 400 colors. #caliaitalia distributes its commercial offer to a continuous growing international market, that from Europe opens up to the Middle East, reaching the Far East, with China, Korea and Japan at the top of the list, thanks to an overall Italian production located in the Murgia area of Matera, the core of the Upholstery District, and to a state-of-the-art logistic system.

- Photogallery (10)

Lazy

6000x4000, 8MB

Toy

5616x3744, 4MB

Fleur

7227x4823, 5MB

Jacob

5616x3744, 3MB

GIUGGIOLA 3

1771x1181, 2MB

GIUGGIOLA 2

1181x1771, 2MB

Paride

6000x4000, 3MB

GIUGGIOLA 1

1771x1181, 2MB

Viktor

1772x1181, 653KB

GIUGGIOLA

5760x3840, 1MB

- Documents (15)

Press release

29KB

GIUGGIOLA EN

299KB

Toy EN

597KB

Fleur EN

42KB

Jacob EN

151KB

Paride EN

142KB

Viktor EN

131KB

Lazy EN

216KB

Technical sheet Viktor

177KB

Technical sheet Fleur

419KB

Technical sheet Jacob

730KB

Technical sheet Toy

688KB

Technical sheet Giuggiola

416KB

Technical sheet Paride

740KB

Technical sheet Lazy

707KB

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