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may 10, 2018 - Design junction

Designjunction - Arts Thread x Avery Dennison - Bright New Things Take Times Square

Look out for Arts Thread x Avery Dennison Bright New Things Take #timessquare installation at #design Pavilion during this year's NYCxDESIGN from May 12th-20th. The installation in #timessquare will showcase the work of four young artists - and the innovative capabilities of Avery Dennison technologies. Bright New Things Take #timessquare is the culmination of a global #design competition, between Avery Dennison and Arts Thread, in which students and recent graduates in art and #design were asked to reimagine everyday household objects using Avery Dennison graphic materials. The breadth and imagination of the 200 plus entries received was inspiring!After much discussion, the global panel of judges ultimately agreed on four standout designs that will take centre stage within Avery Dennison's unique technology installation at #design Pavilion in #timessquare, NYC. The objects the winning artists reimagined will be showcased in an impossible-to-miss, 10-foot-tall glass cube as part of #design Pavilion. Avery Dennison's new VELA dynamic display-window technology will turn the cube's glass walls into a digital display screen, cycling between rich colour and videos of the artists at work. At intervals, the walls will become transparent to reveal the actual art within. As viewers walk around the cube, Avery Dennison's Janela smart-products platformwill enable them to connect with the installation through their smartphones and share the content with friends and family around the world. All in all, the installation will integrate the physical with the digital in a new, compelling way.

Further information in the press release to download

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