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september 12, 2018 - Whirlpool

Whirlpool KitchenAid® Honors 100 Years Of Making With Limited Edition Products

Sep 4, 2018 | Our Brands & Products

 

Since its introduction in 1919, #kitchenaid has been an icon in the kitchen, and today the brand debuts the heritage-inspired Misty Blue color in select 100 Year Celebration Limited Edition products across countertop and major appliances. With this launch, #kitchenaid is inviting passionate home cooks to share in its celebration, honoring nearly 100 years of making.

Misty Blue is a soft blue color with a hint of green that is reminiscent of one of the first #kitchenaidstandmixer colors ever introduced. This custom color is available in the Limited Edition Heritage Artisan® Series Model K 5 Quart Tilt-Head Stand Mixer, as well as a 36″ 6-Burner Dual Fuel Freestanding, Commercial-Style Range. While honoring the roots of #kitchenaid and its ascendancy as a premier color authority, the select #mistyblue products reflect the brand’s continued commitment to designing tools that help home chefs get the most out of cooking.

“Misty Blue brings back a classic style that will spark nostalgia across generations, while also continuing to feed inspiration in the kitchen,” said Nikki Lockett, U.S. Marketing Leader for #kitchenaid Small Appliances. “This launch not only commemorates the brand’s past – but it also celebrates all the passionate home cooks who have inspired our innovation for the last 100 years.”

The stand mixer is available in two different models: One with a ceramic bowl with flex edge beater and one with a white-coated stainless-steel bowl. Both models will include unique limited-edition features: a heritage-inspired KitchenAid® logo, and a custom #powerhub cover celebrating 100 years of #kitchenaid.

The 36″ 6-Burner Dual Fuel Freestanding, Commercial-Style Range features a gas cooktop with electric oven, bringing the tools of restaurant chefs into residential kitchens. The range has convect bake, roast and broil settings and is complete with a #mistyblue door that celebrates 100 years of making.

To give passionate makers the opportunity to kick off the 100 Year celebration alongside the brand in 2019, #kitchenaid is launching the 100 Year Limited Edition products in September 2018. Going a step further to offer a truly unique keepsake, the brand will release 20 numbered units of the ceramic bowl with a hobnail finish and flex edge beater, exclusively on #kitchenaid.com.

Beyond the numbered units, the 100 Year Limited Edition product will be available at fine retailers in the following products:

  • Limited Edition Heritage Artisan Series Model K 5 Quart Tilt-Head Stand Mixer featuring unique 100 year celebratory fixtures, and a substantial 5-qt. (4.7L) capacity that’s perfect for everyday family meals. (Available in September)
  • KSM180RCMB (Ceramic Bowl Model with Flex Edge Beater) – MSRP $649.99
  • KSM180RPMB (White-Coated Stainless Steel Bowl Model) – MSRP $519.99
  • 36″ 6-Burner Dual Fuel Freestanding Range, Commercial-Style with features such as two 20K BTU Ultra Power™ Dual-Flame Burners and the Even-Heat™ True Convection System that allow passionate cooks to reach their gourmet potential. (Available this fall)
  • KDRS467VMB – MSRP $7,699

KitchenAid brand’s year-long anniversary celebration will not only commemorate the brand’s storied past, but will also pay tribute to the passionate makers who have pushed #kitchenaid to create the most iconic, innovative and advanced products in the world. #kitchenaid invites everyone to celebrate the spirit of making that will undoubtedly inspire the brand for another century, starting with a look back in time with #mistyblue.

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, #kitchenaid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit #kitchenaid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.

 

MSRP is manufacturer’s suggested retail price. Dealer alone determines actual retail and advertised prices.