An italian soirée in London

The ‘New Romance in colors’ by Novacolor totally won the scene! Thanks to a completely handcrafted booth that perfectly yelled the story of the brand, between history and glamour, with Metallo_Fuso as guest star, our brand new liquid metal with its stunning contaminations. 

Every single detail of the booth has been designed using #novacolor products, in order to make the visitor experience an immersive reality that goes from walls to floor and furniture or even #design elements. Elegance, research, beauty and functionality are the four elements that better describe this 100% Italian brand. 
Wall2Floor seamless mineral coating, Metallo_Fuso liquid metal and IRONic the real rust oxidation as well as CalceCruda lime and clay formaldehyde free plaster: all of them visually exquisite with a high degree of technology and innovation. 

100% Design was also the perfect corniche to present the new Design Pieces Collection, officially launched during the after party at the Italian restaurant La Pizzica in Fulham Road London. The Design Pieces have officially entered their second season. It is a unique collection of elegant and extraordinary textures, studied to add value to #interiordesign. The 2018 #design Pieces collection develops the concept of contamination: in a world that is progressively and sometimes painfully closing “borders” #novacolor brings the topic of contamination and free boundless inspiration under the loop. Among them: cement surfaces with metal (Archi+ Concrete and Metallo_Fuso) CalceCruda and Marmorino KS, two prestigious mineral plasters. 

After the official presentation of the new collection, the soirée at La Pizzica Restaurant offered a live performance by Alessandro Casetti with MATmotion, the high end matt emulsion by Novacolor. The artist Alessandro Casetti has used the large color palette of this product to paint live a woman’s face in front of the amazed and surprised guests! The second best moment of the soirée has been for sure the presentation of Pietro Geremia’s portrait, #novacolor President, an original interpretation of Alessandro Casetti exclusively shown for the first time in London. A very unique surprise for a successful event attended by national and foreign guests from all over Europe, culminated in a frantic Pizzica Dance performance to celebrate the arts and crafts of the Best Made in Italy!