Mladá Boleslav, 23 November 2018 – More modern, sporty and, above all, more emotive: The next development stage of ŠKODA’s #design language makes its debut in a series-production vehicle with the new ŠKODA SCALA. The traditional Czech brand is undergoing a consistent evolution rather than a revolution. The original ŠKODA DNA has been enriched with crystalline elements, drawing on the tradition of Czech crystal art. Now ŠKODA’s DNA receives new accents through a surprising interplay of function and emotion: "Simply Surprising". At the same time, ŠKODA’s new vehicles perfectly maintain the brand’s values, which the term "smart understatement" encapsulates.
ŠKODA Chief Designer Oliver Stefani emphasizes: "We want to reach and appeal to more people with our new #design language, which is smoother, more dynamic and, above all, more emotional. Our goal is for customers to choose a ŠKODA not only because it is practical, offers lots of space and an exceptional price-performance ratio; they should also love the #design and have a special emotional relationship to their vehicle.”
Further information in the press release to download
Related news |
||
|
||
› Škoda Smart Dials: Positioned below the central infotainment screen, these customisable rotary push-buttons with digital display... |
› Newly designed front end with particularly striking apron› Narrow headlights positioned further outwards, extending the four-eye... |
› Dynamically designed #coupé combines sporty, elegant lines with plenty of interior space› The range-topping ENYAQ COUPÉ RS iV is... |
You might be interested in |
||
Mladá Boleslav, 31 January 2022 – Following the successful launch of the ENYAQ iV, ŠKODA is now adding an elegant #coupe to the ra... |
› Gently sloping roofline and tailgate with sharp tear-off edge› Sporty front apron and side skirts in body colour› World #premier... |
Evolved ŠKODA #design language delivers a more striking lookSlimmer headlights with full-LED Matrix technology for the first timeI... |
© Copyright 2024