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january 22, 2019 - Matteo Brioni

Fuga by Matteo Brioni, designed by Studio Irvine, escapes to Maison&Objet!


FUGA, from 18-22 January, is moving to Maison&Objet (Paris)!

After its trade fair success at Cersaie, the flooring for the Wall&decò stand (Hall 8 - Stand C54), will be created once again by Matteo Brioni.

To the flooring composed of TerraPlus - a mixture of raw earth amalgamated with mineral and resinous polymer binders, which render the product more resistant to abrasion and water without sacrificing permeability - will be added a brass cross, designed by #studioirvine, called FUGA (which in Italian means both ‘escape’ and also describes the grout lines normally found between ceramic tiles).

TerraPlus is available in a multitude of tones, all obtained from the natural colors of the different clays used. For this installation the colors Pepe Nero and Vinaccia will be used.

This solution, which #matteobrioni has been offering for several years, combines rigid elements with raw earth pastes, creating floors specifically designed for every situation. It’s also part of the TerraFrame project.

The FUGA project was conceived under the artistic direction of architect Marialaura Rossiello ofStudio Irvine who explains: “The theme is inclusion, inserting rigid elements in Matteo Brioni’s continuous clay surfaces. In line with the TerraFrame project, this year we’ve created a metal element that echoes the classic #design of a grout line (‘fuga’ in Italian) in ordinary flooring. However, the effect is reversed; the ‘grout’ becomes a rigid element and the ’tile’ a fluid one.Sometimes FUGA ‘escapes’ to discover that in reality there is no ’tile’ but rather continuous flooring. The material chosen is brass, the appearance of which changes over time and with use, as do the raw earth surfaces. Two materials that come together in an innovative flooring #design."

A genuine trip through Italian history, back to the first natural, decorative floors of the Romans and the Etruscans. It’s no coincidence that raw earth is the oldest building material in the world; retracing its adventurous path through architecture means retracing the history of humankind.

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