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april 05, 2019 - Italdesign

ITALDESIGN AT MILANO DESIGN WEEK WITH A SHOWROOM DEDICATED TO ITS MOST RECENT INDUSTRIAL DESIGN PROJECTS


Italdesign will be exhibiting at #milanodesignweek for the first time, with a display space dedicated to its most recent industrial #design projects. From the 8th to the 14th of April, inside the Opificio 31 #event space at Via Tortona 31 in Milan, visitors will be able to freely access the showroom and take a close look at a selection of the objects created by Italdesign’s Industrial #design Division, in partnership with international clients: the brand-new Faema E71E professional espresso machine, the Okamura Finora office chair, and the Oxolodge Oxolodgy Glitch table, made from ten-thousand-year-old wood.

The objects on display will also include genuine industrial #design concepts: Esasit, a series of stackable hexagonal chairs, and Bodyfriend Ombra, a carbon-fiber chaise longue with massage function, developed in partnership with Alcantara. The latest #italdesign #concept car, the #davinci, just back from the Geneva Motor Show, will also be on display for the first time in Italy. To celebrate receiving the Red Dot Award for product #design, a special edition of the Faema E71E, painted the same color as the bodywork of the #davinci, will be on show inside a special display case, while an operational model will be used to offer espresso tastings, Following on from the recent Geneva motor show, the partnership with Lavazza.

“We take on a huge number of projects in the Industrial #design Division, which are all very different from one another,” stated Nicola Guelfo, Head of Industrial #design. “For our first year at #milanodesignweek, we decided to bring along a small selection which, on the one hand, fitted in with the topic of the exhibition, and on the other best represented our proclivity for all-round functional #design, our desire to experiment and the combination between style, ergonomics and technology.”