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april 05, 2019 - Gan

Gan @Salone del Mobile

BACKSTITCH. Hidden beauty.
True to their curiosity and willingness to explore the hidden side of mundane objects, Yael and Shay, from the London-based studio Raw-Edges, have created the #backstitch rug collection for GAN, which turns traditional embroidery upside-down and reveals the beauty of its seemingly messy reverse. 
BACKSTITCH focuses on that ambiguous and irregular universe of stitches, without which the front side, designed to be seen, could not exist. What seems chaotic has its own language and adds a new value, a new intention to traditional craftsmanship, for which Yael and Shay feel great admiration. The rigorous and methodical style that characterizes Raw-Edges was inspired this time by the delicate work of the artisans who work with GAN.
The collection consists of three consecutive designs, from the first arises the second and then the third, in a perfectly orchestrated conceptual progression. The “Calm” model starts the series. While smooth and almost solid, a colorful and dynamic area introduces the theme of the collection. “Busy” densifies the pattern.

NUANCES. Sustainable felt.
Investigating new materials to achieve new textures and effects, developing new techniques to make crafts evolve... that’s what defines GAN. And with #nuances, the new collection by Patricia Urquiola, the designer captures, with the expertise that characterizes her, the essence of the brand. 
Felt was the starting point. Patricia Urquiola wanted to work with this natural material, warm and malleable, but also to reinvent it, change the traditional manufacturing parameters and find a technique that would allow her to recycle discarded fibers. So she merged different colors and densities of wool to achieve a stone-like appearance, never seen before, very transgressive.
Once the material was adapted, she played with its shapes and tonalities, as only she knows how to. The collection consists of three rugs with different patterns (Curve, Line and Round) and a pouf, which can be combined among themselves, allowing for an infinite set of very architectural geometries.

ROUND MIRAGE FOR CASSINA
The MIRAGE collection, designed by Patricia Urquiola, embraces a new shape and opens up to explore the possibilities of the circle with new visual effects. The collection grows with a new #design, ROUND MIRAGE, in which color, geometry and overlays continue to dominate but curved lines take over, creating a sinuous impression and greater sense of movement.
The contour of #roundmirage becomes rounded and more defined than in the original #design, delineating the intersection of a circle with a square. Urquiola once again creates an optical illusion that recalls the avant-garde op-art movement of the mid-twentieth century, with multiple gradients of color that seem to reflect light.
The combination of simple forms with the illusion and dynamism generated by the combination of colors gives rise to a piece with personality, which gives character to any space.

Further information in the press release to download

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download-icon GAN CATALOGUE 2019

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