Cookie Consent by Free Privacy Policy website From the collaboration between Giada and Giorgetti, a new interior design collection created by m2atelier
april 19, 2019 - m2atelier

From the collaboration between Giada and Giorgetti, a new interior design collection created by m2atelier

During 2019 Milan #design Week, #m2atelier will present an #interiordesign project conceived for Giada - the Italian luxury brand of prêt-à-porter - and in collaboration with Giorgetti, a historic brand of Made in Italy #design.

Fashion and #design intertwine to give life to Giada by Giorgetti first furniture collection, designed by #m2atelier, - Marco Bonelli and Marijana Radovic - and conceived to furnish the fashion house boutiques, from that one in Via Montenapoleone in Milan, thus contributing to creating the luxury and welcoming atmosphere of the buying experience.

Armchairs and small sofas, footstools and mirrors, consoles and tables with a strong #design influence interpret the precise geometries and the essential sign of the maison fashion lines, depicting the fluid identity of Giada by Giorgetti collection whose elements elegantly integrate both in the spaces of Giada boutiques and in the household rooms. Indeed, the proposals have been studied to be functional for the housing needs and appealing for #design enthusiasts.

Fashion and #design, residential and contract blend into a play of creative contaminations. The values of qualitative excellence, tailoring and refined formal research, both shared by Giorgetti and Giada, define the fil rouge of this lifestyle experience.  

“With this project we address the protagonists of a new nomadism, the contemporary globetrotters, who either for business or pleasure travel the world: they are aware consumers of the tendencies that do not give up on a timeless aesthetics. The same collection has a fluid nature as it is able to perfectly fit in the spaces featuring different styles: from the industrial to the baroque, to the oriental minimalism”, explained Marco Bonelli and Marijana Radovic, founders of the #m2atelier #design studio.