design

april 10, 2019 - Misura Emme

PRESS RELEASE Salone del Mobile Milano 2019 Hall 5 – Stand F07/G06 Domestic atmospheres evolve in the vision of MisuraEmme Pure and rigorous lines converge in an atmosphere of essential refinement

An innovative approach and research on materials mark the new trends of contemporary living, interpreted by #misuraemme in an exhibition space with a clean, fluid graphic image, bringing out the versatility of the offerings of the Como-based company. Rigor and purity, contemporary #design and functional quality form the stylistic signature of the brand, capable of enhancing the traditional codes of home decor with original sartorial flair and an inimitable sense of balance.

The occasion is the 58th #salonedelmobile.Milano, an indispensable appointment for #misuraemme, which is one of the few companies that has been a constant presence at this furniture fair over the years. From 9 to 14 April 2019, the booth at Pavilion 5 – coordinated with the lucid graphic touch of Mauro Lipparini – displays the brand’s new solutions in a space of over 500 square meters that avoids the classic formats of trade fairs, in a setting like a true contemporary villa featuring rational atmospheres based on elegant, sophisticated material details.

The objective is to update the brand’s identity, getting away from trends and experimenting with new materials (grey Orobico marble), woods (Amara ebony) and metal finishes (antique brass, graphite and bronze), giving the collection unique, inimitable appeal.

“MisuraEmme wants to reinforce its key role on the international scene – emphasises Ottaviano Borgonovo, co-owner of #misuraemme – making its productive know-how, #design prowess and technological innovation available to the community of sector professionals, by opening various new spaces around the world, from Mexico City to St. Petersburg, by way of Suzhou, Nanjing and Jinan, and upcoming openings in Munich, Singapore and Bangkok.”

• The new offerings

The installation – with its contemporary graphic approach – presents an elegant narrative through the new creations of #misuraemme, flanked by the brand’s iconic pieces based on long-term collaboration with internationally acclaimed designers: Carlo Marelli / Massimo Molteni, Ferruccio Laviani and Mauro Lipparini. The latter has designed Virgin, a seating system composed of a sofa and chairs, with or without armrests, with rational yet very light lines. The striking silhouettes enhanced by exceptional materials and sartorial details stand out for their vivid contemporary personality. The pieces contribute to the creation of convivial islands – intimate, cosy – in residential contexts, but also in hospitality spaces like lounges, waiting rooms and managerial offices.

Material contrasts underscore the forceful identity of the new Stiletto family of furnishing complements. Marble, metal and wood alternate in creations with precise geometric lines forming slender structures. The tables – in different heights and sizes for the tops – and the consoles rise from the floor in the midst of the brand’s seating proposals, in an original game of contrasts with the soft silhouettes of the sofas and armchairs.

Clean geometric lines are also a feature of the Gemini collection, including two coffee tables with essential profiles. The materic character of wood interacts with glossy ebony lacquer to add value to the pieces, designed to furnish domestic spaces and other contexts with remarkable elegance.

For the #event in Milan #misuraemme introduces a new functional proposal to update wardrobe systems. The Rex door – available in wood or glass – enhances the offerings in the brand’s catalogue, equipped with hinges that permit insertion of the door in the wooden and structural uprights, guaranteeing 180-degree opening.

The new Palo Alto Free system further develops the rational approach of Palo Alto I-box, from which it inherits an entire range of accessories and doors, ensuring perfect coordination. This project explores the evolution of the wardrobe cabin and proposes an original solution for the bedroom zone. The back and the sides disappear, while the structure – entirely supported by the floor-to-ceiling post – permits countless compositional possibilities. A versatile project destined to evolve in the years to come, which will revolutionise the configuration of habitat spaces and, in particular, of the bedroom.

• Product range extensions

At Pavilion 5 visitors can also experience the new range extensions of the brand, which are three in number.
An unrivalled protagonist of the living area, the Argo sofa by the designer Mauro Lipparini becomes a system of tailor-made upholstered furnishings thanks to multiple configuration options, ready to create ideal solutions for any situation. The seating modules alternate with new storage elements of great appeal, in a reinterpretation of the living area.

The Ala #table by Ferruccio Laviani takes on new, striking dimensions. The round top expands to a diameter of 2.4 meters and is enhanced by a new surface, available in grey Orobico marble, joining the transparent glass solutions and the wide range of types of marble offered in the catalogue. The top, featuring a border that visually disguises its thickness, seems to float in space, ready to take flight thanks to the slender, delicate legs, shaped like the wings of an aeroplane.

The ethereal and supple #design of the iconic Margareth bed (created by Carlo Marelli & Massimo Molteni) is now available in a king-size version. The headboard in spring steel, covered with fabric enhanced by sartorial stitching, gives rise to seductive chiaroscuro effects. The solid wooden base, also wrapped in refined coordinated fabric, sets off the feet in solid wood, supporting the agile body with its slim arched #design.

The innovative stylistic evolution of #misuraemme continues, in a spirit of fine tailoring without limits that generates new #design approaches and signatures. Six unprecedented metallised lacquer finishes (brass, graphite and bronze, polished or antique-effect) and two sophisticated wood varieties – ebony and tobacco eucalyptus – envelop the atmospheres of contemporary living proposed by the brand and presented in the setting of the #salonedelmobile.Milano.

- Photogallery (82)

MisuraEmme Ala 02 153 ME11 HR

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MisuraEmme Ala 02 200 B ME13 HR

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MisuraEmme Ala 05 003 ME12 HR

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MisuraEmme Ala 05 020 ME12 HR

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MisuraEmme Ala 06 017 ME17 HR

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MisuraEmme Ala 06 033 ME17 HR

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MisuraEmme Ala 06 049 ME16 HR

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MisuraEmme Ala 07 001 ME18 HR

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MisuraEmme Ala 07 009 ME18 HR

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MisuraEmme Ala 07 015 ME18 HR

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MisuraEmme Ala 08 002 ME18 HR

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MisuraEmme Ala sc 01 028 B ME11 HR

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MisuraEmme Ala sc 01 028 C ME11 HR

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MisuraEmme Ala sc 04 004 A ME17 HR

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MisuraEmme Ala sc 04 012 A ME16 HR

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MisuraEmme Ala sc 06 008 ME18 HR

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MisuraEmme Ala sc 06 010 ME18 HR

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MisuraEmme Ala sc 06 013 B ME18 HR

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MisuraEmme Argo 01

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MisuraEmme Argo Cut out

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MisuraEmme Crossing 01

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MisuraEmme Atelier Elegie 01

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MisuraEmme Atelier Elegie cut out

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MisuraEmme Janus low oval small table design Francesco Lucchese 01

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MisuraEmme Janus round low small table design Francesco Lucchese 01

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MisuraEmme Janus round small table design Francesco Lucchese 01

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MisuraEmme Janus round small table design Francesco Lucchese 02

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MisuraEmme Janus round small table design Francesco Lucchese 03

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MisuraEmme Margareth bed 01

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MisuraEmme Margareth bed 02

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MisuraEmme Margareth bed 03

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MisuraEmme Milvian 01 HR

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MisuraEmme Milvian 02 HR

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MisuraEmme Milvian 03 HR

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MisuraEmme Milvian 04 HR

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MisuraEmme Milvian 05 HR

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MisuraEmme Milvian 06 HR

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MisuraEmme Milvian 07 HR

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MisuraEmme Milvian 08 HR

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MisuraEmme Milvian 09 HR

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MisuraEmme Milvian 10 HR

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MisuraEmme Milvian 11 HR

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MisuraEmme Milvian 12 HR

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MisuraEmme Milvian 13 HR

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MisuraEmme Moai Small Table design Riccardo Gussoni 01

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MisuraEmme Moai Small Table design Riccardo Gussoni 02

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MisuraEmme Moai Small Table design Riccardo Gussoni 03

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MisuraEmme Moai Small Table design Riccardo Gussoni 04

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MisuraEmme Moai Small Table design Riccardo Gussoni cut out 01

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MisuraEmme Over 01 HR

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MisuraEmme Over 02 HR

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MisuraEmme Over 03 HR

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MisuraEmme Over 04 HR

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MisuraEmme Over 05 HR

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MisuraEmme Over 06 HR

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MisuraEmme Over 07 HR

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MisuraEmme Over 08 HR

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MisuraEmme Over 09 HR

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MisuraEmme Over 10 HR

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MisuraEmme Over 11 HR

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MisuraEmme Over 12 HR

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MisuraEmme Over 13 HR

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MisuraEmme Over 14 HR

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MisuraEmme Palo Alto 01 HR

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MisuraEmme Palo Alto 02 HR

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MisuraEmme Palo Alto system design Gianni Borgonovo 01

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MisuraEmme Palo Alto system design Gianni Borgonovo 02

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MisuraEmme Palo Alto walk-in closet 3

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MisuraEmme Rialto 02 HR

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MisuraEmme Rialto 01 HR

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MisuraEmme Rialto 03 HR

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MisuraEmme Rialto 04 HR

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MisuraEmme Rialto 05 HR

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MisuraEmme Rialto 06 HR

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MisuraEmme Sirius table design Andrei Munteanu 01

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MisuraEmme Sirius table design Andrei Munteanu 02

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MisuraEmme Sirius table design Andrei Munteanu 03

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MisuraEmme Sirius table design Andrei Munteanu 04

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MisuraEmme Sirius table design Andrei Munteanu 05

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MisuraEmme Sirius table design Andrei Munteanu 06

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MisuraEmme Sirius table design Andrei Munteanu 07

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MisuraEmme Sirius table design Andrei Munteanu 08

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- Documents (13)

Press release

223KB

ME Ala table

853KB

ME Argo sofa

2MB

ME Crossing system

492KB

ME Elegie bookcase

201KB

ME Janus small Table 2018

2MB

ME Margareth

584KB

ME Milvian collection

1MB

ME Moai coffee table 2018

1MB

ME Over system 2018

2MB

ME Palo Alto system

2MB

ME Rialto

222KB

ME Sirius table

1MB

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