Cookie Consent by Free Privacy Policy website Billiani at the 2019 Milan Fair. The North-Eastern Italy company reconfirms its desire for renewal with the announcement of a prestigious collaboration with Cristina Celestino
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april 17, 2019 - Billiani

Billiani at the 2019 Milan Fair. The North-Eastern Italy company reconfirms its desire for renewal with the announcement of a prestigious collaboration with Cristina Celestino


Billiani, a historic company specializing in the production of seating for the contract sector, will be exhibiting at the 2019 Milan Fair with a stand designed by the Milan-based architect and designer from Friuli, #cristinacelestino, who, since February 2019 has assumed the role of #billiani art director. The new vision aims to bring together Billiani's entrepreneurial heritage, technological know-how and production flexibility, revisiting these through a more distinctive and concordant image. In a broader corporate rebranding process, Celestino has just redesigned the #billiani logo. Her role will extend from product #design and development to the search for a different way of presenting the brand.

With abstract and not-to-scale architecture, this year's Milan Fair space is intended to be a tour through Billiani's production over the last ten years. The theme is that of an idealistic stone garden, with alcoves and metaphysical gardens on high. Soft mustard-coloured carpeting combines with vertical surfaces that shift between pinkish white and understated burgundy. This careful selection of colours and furnishing materials calibrates the weights and defines the different thematic areas.

Milan Fair exhibits will comprise new #billiani lines along with #billiani #design icons. Celestino has selected distinctive models from Billiani's recent history and wants to offer stand visitors a complete overview of Billiani's identity as they pass through.

New lines include the Fitt Classic, designed by Victor Carrasco. From the early stages of the project, the goal of this Valencian designer was to create a versatile chair, with multiple applications. The result is an ashwood armchair with a light and timeless plywood shell. Characterized by a high level of comfort and intriguing proportions, Fitt Classic is presented in the wooden armchair version, or in variants with a metal base.

There will also be expansions of successful collections, such as the Layer armchair, designed by the German #michaelgeldmacher and proposed this year in lounge chair and stool versions; and the generously proportioned White, from the Finn #harrikoskinen, which now sees the addition of stool version.

COMPANY PROFILE
Billiani was founded in 1911 in Manzano, Friuli, North-Eastern Italy. A small workshop in a strategic area, on the Austro-Hungarian border, founded by Luigi #billiani (class of 1888) which contributed to laying the foundations of what, after World War II, was to become the famed Friuli chair manufacturing area. In the years of the Italian economic boom, #billiani Bros, grew into a structured company thanks to the entrepreneurial vision of Luigi's sons Ottone, Orlando, Lino and Bruno #billiani. In 1986 today’s, Luigi #billiani, the third generation of entrepreneurs, took centre stage on the international marketplace and, thanks to his local knowledge and connections, distinguished himself on the international contract scene. In 1997, thanks also to the contribution of the managing director, Veronik Romanutti, #billiani began producing under its own brand name. This was when important collaborations sprung up with Marco Ferreri, a great innovator in wood technology, and Emilio Nanni, who created the best #billiani sellers of the last ten years. Along with master Werther Toffoloni, #billiani s.r.l. has reinterpreted models from years of Friuli chair tradition. But it has also brought on board more international names, such as #harrikoskinen and #michaelgeldmacher, their own careers also centred around the expressiveness of wood.
With a desire for continuous renewal, whilst always respecting traditions and family identity, from February 2019 #billiani has entrusted artistic direction to #cristinacelestino, a Friuli architect and designer with her studio in Milan. In a broader corporate rebranding process, Celestino has just redesigned the #billiani logo. Her role will extend from product #design and development to a search for a different way of presenting the #billiani brand. In order to start a new entrepreneurial chapter with a stronger and more defined image, and also to establish a presence in the residential sector.

CRISTINA CELESTINO – Art Direction
Cristina Celestino was born in 1980 in Pordenone. In 2005, after graduating from the School of Architecture at IUAV University of Venice, she worked with prestigious #design studios, focusing on interior architecture and #design. In 2009 she moved to Milan, founding her own furniture brand Attico #design.
As a designer and architect, #cristinacelestino creates exclusive projects for private clients and companies.
Her work also extends to creative direction for companies, and the #design of interiors and displays. Cristina has received many international prizes and honours, including the Special Jury Prize in the “Salone del Mobile.Milano Awards” in 2016 and the Elle Deco International #design Award in the Wallcovering category in 2017.

VICTOR CARRASCO
Born in Valencia (Spain) in 1974, Victor Carrasco began his professional career after graduating Cum Laude in Industrial #design Engineering at the Polytechnic University of Valencia. Shying away from trends and fads, he has developed and positioned international brands with remarkable added value, thanks to his passion for synthesis, sustainable growth and his pragmatic vision of the future.
Carrasco is strategic director of Viccarbe. Likewise, as an industrial designer, he collaborates with numerous international companies. He was the recipient of the Prince Felipe Award for Business Excellence and he has also won the German #design Award.

MICHAEL GELDMACHER
Born in 1968. After having founded and designed for 15 years at Neuland Industriedesign in Munich, together with his collaborator Eva Paster, he decided to tread new paths alone. He works for companies known at international level and his projects have received several prizes.

HARRI KOSKINEN
Born in Karstula in 1970, is a Finnish designer with an uncompromising, bold #design aesthetic. His creative industrial #design agency Friends of Industry Ltd. is involved in concept and #design development. Koskinen's
works have been on display in exhibitions around the world and he has been awarded several major #design prizes, such as the Compasso d’Oro in 2004.

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download-icon Billiani News description 2019 IT EN

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download-icon Billiani - A new touch 2019

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download-icon Billiani - Catalogo

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download-icon Billiani - Poster 2019

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